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研究方法 (Methodology)

與Who Targets Me合作，我們致在監控1603的政治廣告，以更深入了解競選活動如何利用Meta提供的不同定向方法。為此，我們使用了來自Meta Ad Library的數據，利用受眾數據揭示政治粉專如何利用定向廣告。

為了更深入了解選舉情況，我們僅保留了以下廣告商：

  1. 過去7天有投放廣告的 (12 May - 18 May 2024)
  2. 過去30天有投放廣告的 (19 Apr - 18 May 2024)

In collaboration with Who Targets Me, we monitored 1603 political advertisers to better understand how campaigns use different targeting methods made available by Meta. To do this, we used data from the Meta Ad Library, using the new ‘Audience’ data which gives some detail on how pages target their ads.

To better understand the election, we kept only advertisers who:

  1. Advertised in the last 7 days (12 May - 18 May 2024)
  2. Advertised in the last 30 days (19 Apr - 18 May 2024)
Note

Meta Ad Library 僅提供7、30和90天的定向數據窗口。Meta的數據會有幾天的延遲。報告將在有新數據時進行更新。

Meta only provides 7, 30 and 90 days windows for the targeting data in their Ad Library. Meta’s data also lags by a few days. Report will be updated as soon as new data is available.

Disclaimer

The data shown in this dashboard is based on the platform’s respective ad libraries which are known to be sometimes incomplete (Edelson et al. 2020; Silva et al. 2020). For this reason the data shown here might not reflect the full picture nor all political ads that were targeted at voters.

About the Creators of the Dashboard

Fabio Votta is a Postdoc at the University of Amsterdam who studies (online) political microtargeting and its usage around the world.

Justin Chun-ting Ho is a Postdoc at the University of Amsterdam. His work focuses on social media and computational social science methods.

Want to see how political parties target you? Sign up at Who Targets Me and download the gratis browser plugin to see how parties on Facebook use your data:

https://whotargets.me/

Want to retrieve targeting data from the Facebook Ad Library yourself? This dashboard is powered by the R package: metatargetr. Check it out here:

https://github.com/favstats/metatargetr

Election Targeting Dashboards

A list of election dashboards: