Welcome to the 2023 New Zealand Election Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2023 New Zealand general election.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

2023 New Zealand general election

This section shows total and daily spending of political parties in the run-up to the 2023 New Zealand general election for the latest available data.

Topline Statistics

Meta

Sep 15th - Oct 14th 2023 (Last 30 days)

In total, political parties spend $857,217 and ran 3564 ads on Meta in this period.

	Number of Advertisers	Top Spenders	Number of Ads	Total Spend
National	46	1. New Zealand National Party ($144,392) 2. Christopher Luxon ($28,253) 3. Dan Bidois ($5,452)	1,896	$251,058
Labour	25	1. New Zealand Labour Party ($197,032) 2. Tauranga Labour ($10,111) 3. Mark Hutchinson for Napier ($3,894)	685	$233,826
ACT	3	1. ACT ($186,954) 2. David Seymour ($11,616) 3. Brooke van Velden MP ($5,372)	348	$203,942
Green	14	1. Green Party of Aotearoa New Zealand ($82,148) 2. Chlöe Swarbrick ($9,313) 3. Ricardo Menéndez March MP ($3,987)	455	$105,991
Te Pāti Māori	4	1. Te Pāti Māori ($39,765) 2. Rawiri Waititi MP ($2,087) 3. Takutai Moana Natasha Kemp ($1,594)	75	$43,775
NZ First	2	1. New Zealand First ($17,125) 2. Winston Peters ($1,500)	105	$18,625

Oct 8th - Oct 14th 2023 (Last 7 days)

In total, political parties spend $310,890 and ran 1501 ads on Meta in this period.

	Number of Advertisers	Top Spenders	Number of Ads	Total Spend
Labour	22	1. New Zealand Labour Party ($79,073) 2. Tauranga Labour ($6,125) 3. Shanan Halbert- MP for Northcote ($2,354)	478	$95,032
National	42	1. New Zealand National Party ($68,200) 2. Dan Bidois ($2,230) 3. Carlos Cheung for Mt Roskill ($1,908)	546	$94,783
ACT	3	1. ACT ($42,366) 2. David Seymour ($2,710) 3. Brooke van Velden MP ($1,473)	102	$46,549
Green	13	1. Green Party of Aotearoa New Zealand ($34,129) 2. Chlöe Swarbrick ($5,320) 3. Ricardo Menéndez March MP ($2,528)	238	$45,657
Te Pāti Māori	4	1. Te Pāti Māori ($17,582) 2. Takutai Moana Natasha Kemp ($1,586) 3. Rawiri Waititi MP ($1,467)	60	$20,811
NZ First	2	1. New Zealand First ($7,502) 2. Winston Peters ($556)	77	$8,058

Spending over Time

Daily spending estimates might not be entirely accurate as reporting granularity differs (e.g. on Google minimum amounts of 50 Euro are displayed). For total estimates refer to the spending in the section above.

Meta

Cumulative

Daily