2024 US Presidential Primaries

Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

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This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

Aug 31st - Nov 28th 2023 (Last 90 days)

In total, political candidates spent $3,719,030 and ran 5896 ads on Meta in this period.

	Number of Advertisers	Top Spenders	Number of Ads	Total Spend
Joe Biden	3	1. Joe Biden ($2,543,965) 2. Kamala Harris ($54,108) 3. Democratic Party ($5,439)	2,508	$2,603,512
Ron DeSantis	1	1. Ron DeSantis ($345,057)	1,642	$345,057
Donald Trump	1	1. Donald J. Trump ($342,640)	763	$342,640
Glenn Youngkin	1	1. Glenn Youngkin ($78,587)	50	$78,587
Vivek Ramaswamy	1	1. Vivek Ramaswamy ($72,293)	134	$72,293
Tim Scott	1	1. Tim Scott ($71,999)	247	$71,999
Marianne Williamson	1	1. Marianne Williamson ($70,182)	240	$70,182
Doug Burgum	1	1. Doug Burgum ($65,194)	64	$65,194
Chris Christie	1	1. Chris Christie ($23,267)	68	$23,267
Perry Johnson	1	1. Perry Johnson ($16,548)	2	$16,548
Nikki Haley	1	1. Nikki Haley ($14,706)	100	$14,706
Will Hurd	1	1. Will Hurd ($11,462)	54	$11,462
Mike Pence	1	1. Mike Pence ($2,583)	21	$2,583
Ryan Binkley	1	1. Ryan Binkley ($1,000)	3	$1,000

Oct 30th - Nov 28th 2023 (Last 30 days)

In total, political candidates spent $1,043,775 and ran 1840 ads on Meta in this period.

	Number of Advertisers	Top Spenders	Number of Ads	Total Spend
Joe Biden	2	1. Joe Biden ($787,303) 2. Kamala Harris ($21,387)	1,037	$808,690
Donald Trump	1	1. Donald J. Trump ($97,539)	203	$97,539
Ron DeSantis	1	1. Ron DeSantis ($55,460)	399	$55,460
Vivek Ramaswamy	1	1. Vivek Ramaswamy ($26,107)	55	$26,107
Marianne Williamson	1	1. Marianne Williamson ($22,859)	39	$22,859
Doug Burgum	1	1. Doug Burgum ($16,361)	38	$16,361
Glenn Youngkin	1	1. Glenn Youngkin ($12,863)	21	$12,863
Tim Scott	1	1. Tim Scott ($2,592)	28	$2,592
Chris Christie	1	1. Chris Christie ($1,304)	20	$1,304

Nov 22nd - Nov 28th 2023 (Last 7 days)

In total, political candidates spent $193,121 and ran 722 ads on Meta in this period

	Number of Advertisers	Top Spenders	Number of Ads	Total Spend
Joe Biden	2	1. Joe Biden ($142,039) 2. Kamala Harris ($11,642)	491	$153,681
Donald Trump	1	1. Donald J. Trump ($15,959)	133	$15,959
Marianne Williamson	1	1. Marianne Williamson ($10,659)	25	$10,659
Ron DeSantis	1	1. Ron DeSantis ($6,098)	39	$6,098
Vivek Ramaswamy	1	1. Vivek Ramaswamy ($4,636)	20	$4,636
Doug Burgum	1	1. Doug Burgum ($2,088)	14	$2,088

Cumulative

Daily