2024 US Presidential Primaries

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Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

In total, political candidates spent $8,819,863 and ran 6962 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($7,045,573)
2. Kamala Harris ($320,730)
3. Democratic Party ($5,648)

5,282

$7,371,951

Donald Trump

1


1. Donald J. Trump ($1,290,500)

1,628

$1,290,500

Nikki Haley

1


1. Nikki Haley ($124,982)

39

$124,982

Marianne Williamson

1


1. Marianne Williamson ($32,430)

13

$32,430

In total, political candidates spent $3,695,621 and ran 3826 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($3,173,833)
2. Kamala Harris ($111,472)
3. Democratic Party ($5,648)

3,034

$3,290,953

Donald Trump

1


1. Donald J. Trump ($404,668)

792

$404,668

In total, political candidates spent $762,561 and ran 2126 ads on Meta in this period

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($635,603)
2. Kamala Harris ($18,441)
3. Democratic Party ($4,145)

1,732

$658,189

Donald Trump

1


1. Donald J. Trump ($104,372)

394

$104,372