2024 US Presidential Primaries

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Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

In total, political candidates spent $50,382,357 and ran 35994 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Kamala Harris ($32,748,844)
2. Joe Biden ($12,106,062)
3. Democratic Party ($1,997,280)

31,265

$46,852,186

Donald Trump

1


1. Donald J. Trump ($3,523,272)

4,612

$3,523,272

Ron DeSantis

1


1. Ron DeSantis ($4,729)

53

$4,729

Tim Scott

1


1. Tim Scott ($900)

6

$900

Marianne Williamson

1


1. Marianne Williamson ($800)

1

$800

Ryan Binkley

1


1. Ryan Binkley ($470)

57

$470

In total, political candidates spent $15,528,169 and ran 24556 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Kamala Harris ($13,275,772)
2. Democratic Party ($395,081)
3. Joe Biden ($21,026)

21,668

$13,691,879

Donald Trump

1


1. Donald J. Trump ($1,834,598)

2,860

$1,834,598

Ron DeSantis

1


1. Ron DeSantis ($1,692)

28

$1,692

In total, political candidates spent $3,005,161 and ran 10900 ads on Meta in this period

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

2


1. Kamala Harris ($2,665,164)
2. Democratic Party ($28,907)

10,009

$2,694,071

Donald Trump

1


1. Donald J. Trump ($310,541)

875

$310,541

Ron DeSantis

1


1. Ron DeSantis ($549)

16

$549