2024 US Presidential Primaries

Logo

Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

In total, political candidates spent $9,065,749 and ran 7954 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($7,229,051)
2. Kamala Harris ($256,670)
3. Democratic Party ($92,405)

6,172

$7,578,126

Donald Trump

1


1. Donald J. Trump ($1,443,988)

1,756

$1,443,988

Nikki Haley

1


1. Nikki Haley ($30,078)

13

$30,078

Marianne Williamson

1


1. Marianne Williamson ($13,137)

7

$13,137

Tim Scott

1


1. Tim Scott ($420)

6

$420

In total, political candidates spent $2,631,312 and ran 4334 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($2,142,174)
2. Democratic Party ($91,287)
3. Kamala Harris ($37,310)

3,432

$2,270,771

Donald Trump

1


1. Donald J. Trump ($360,121)

896

$360,121

Tim Scott

1


1. Tim Scott ($420)

6

$420

In total, political candidates spent $580,126 and ran 1482 ads on Meta in this period

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($388,567)
2. Democratic Party ($34,475)
3. Kamala Harris ($6,859)

1,235

$429,901

Donald Trump

1


1. Donald J. Trump ($149,824)

241

$149,824

Tim Scott

1


1. Tim Scott ($401)

6

$401