Fabio Votta is a Postdoc at the University of Amsterdam who studies (online) political microtargeting and its usage around the world.
Methodology
In collaboration with Who Targets Me, we monitored 584 political advertisers in Slovakia during the 2023 Slovak parliamentary election to better understand how campaigns use different targeting methods made available by Meta. To do this, we used data from the Meta Ad Library, using the new โAudienceโ data which gives some detail on how pages target their ads.
To better understand the election, we kept only advertisers who:
- Advertised in the last 7 days (Sep 25th - Oct 1st 2023)
- Advertised in the last 30 days (Sep 2nd - Oct 1st 2023)
Meta only provides 7, 30 and 90 days windows for the targeting data in their Ad Library. Metaโs data also lags by a few days. Report will be updated as soon as new data is available.
For Google platforms, data accessed via the Google Transparency Report provides spending on how much money was spent by parties. In order to fit the Meta ranges, we also show the last seven and 30 days.
The data shown in this dashboard is based on the platformโs respective ad libraries which are known to be sometimes incomplete (Edelson et al. 2020; Silva et al. 2020). For this reason the data shown here might not reflect the full picture nor all political ads that were targeted at voters.
About the Creator of the Dashboard
Want to see how political parties target you? Sign up at Who Targets Me and download the gratis browser plugin to see how parties on Facebook use your data:
Want to retrieve targeting data from the Facebook Ad Library yourself? This dashboard is powered by the R package: metatargetr
. Check it out here:
Election Targeting Dashboards
A list of election dashboards:
- ๐ณ๐ฑ 2021 Dutch parliamentary election (15th-17th March 2021)
- ๐ฉ๐ช 2021 German federal election (26 September 2021)
- ๐ธ๐ช 2022 Swedish general election (11th September 2022)
- ๐บ๐ธ 2022 United States midterm elections (8th November 2022)
- ๐บ๐ธ 2022 United States midterm elections - Georgia Runoff (6th December 2022)
- ๐ฎ๐น 2023 Lazio & Lombardy regional election (12-13th February 2023)
- ๐ช๐ช 2023 Estonian parliamentary election (5th March 2023)
- ๐ณ๐ฑ 2023 Dutch provincial elections (15th March 2023)
- ๐ฒ๐ช 2023 Montenegrin presidential elections (19th March 2023) - 1st round
- ๐ฆ๐บ 2023 New South Wales state election (25th March 2023)
- ๐ซ๐ฎ 2023 Finnish parliamentary election (2 April 2023)
- ๐น๐ท 2023 Turkish general election (14 May 2023) - Round 1
- ๐ฉ๐ช 2023 Bremen State election (14 May 2023)
- ๐ฌ๐ท 2023 Greek Legislative election (21 May 2023)
- ๐น๐ท 2023 Turkish Presidential election (14 May 2023) - Round 2
- ๐ฒ๐ช 2023 Montenegrin parliamentary elections (11 June 2023)
- ๐ฌ๐ท 2nd 2023 Greek Legislative election (25 May 2023)
- ๐ธ๐ฐ 2023 Slovak parliamentary election (30 September 2023)
- ๐ฉ๐ช 2023 Bavarian state election (8 October 2023)
- ๐ฉ๐ช 2023 Hessian state election (8 October 2023)
- ๐ณ๐ฟ 2023 New Zealand general election (14 October 2023)
- ๐ต๐ฑ 2023 Polish parliamentary election (15 October 2023)
- ๐บ๐ธ US Presidential Primaries (2023-2024)