Location

Geographical Targeting

The chart below displays the geographical targeting of that political parties on Meta platforms.

The size of each area in the chart indicates the amount of money spent by each political party on specific locations.

The size of each area in the chart indicates the amount of money spent by each political party on specific locations.


The table above shows spending data from Meta at the advertiser level, broken down per targeting criterion. This means we can’t account for combinations of targeting criteria.

For example, if one ad targets two ZIP codes with $100 and another targets just one of those ZIP codes with $100, we can’t separate the overlap. In this case, we record $200 spent on the shared ZIP code and $100 on the other.

Geographical Exclusion

The following graphs depict the geographic locations that certain political advertisements will exclude on Meta, along with the amounts that parties spent on these exclusions.

The size of each area in the chart indicates the amount of money spent by each political party on specific locations.

The size of each area in the chart indicates the amount of money spent by each political party on specific locations.


The table above shows spending data from Meta at the advertiser level, broken down per targeting criterion. This means we can’t account for combinations of targeting criteria.

For example, if one ad targets two ZIP codes with $100 and another targets just one of those ZIP codes with $100, we can’t separate the overlap. In this case, we record $200 spent on the shared ZIP code and $100 on the other.