Who Targets Me - Germany
  • Spending
  • Targeting
    • Spending per Targeting
    • Detailed Targeting
    • Location
    • Demographics
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  1. Demographics
  • Spending per Targeting
  • Detailed Targeting
  • Location
  • Demographics

Demographics

  • Age
  • Gender
  • Language
  • Employment/Education Institution
  • Education Levels
  • Relationship Status

WARNING: The age targeting data BELOW is currently FAULTY on the end of Meta. It shows no age targeting even though there is. This page does NOT reflect age targeting as of now. We are waiting on Meta to fix this. As replacement for now ABOVE you can see the exposure data of the gender breakdown of who SAW ads by which party.

The following graphs illustrate how parties target different age groups and the percentage of the budget allocated to them.

Note: targeting criteria may overlap, so the total may not necessarily be 100%.

  • 25 Jan - 23 Feb 2025
  • 17 Feb - 23 Feb 2025


De onderstaande grafieken laten zien hoe partijen gender als focusgroep gebruiken en welk percentage van het budget daaraan werd uitgegeven.

Note: targeting criteria may overlap, so the total may not necessarily be 100%.

  • 25 Jan - 23 Feb 2025
  • 17 Feb - 23 Feb 2025


The following graphs show how parties use different languages as focus groups and the percentage of the budget allocated to them.

Note: targeting criteria may overlap, so the total may not necessarily be 100%.

  • 25 Jan - 23 Feb 2025
  • 17 Feb - 23 Feb 2025


The following graphs depict how parties utilize various job sectors and types of education as focus groups and the percentage of the budget allocated to them. The next graph focuses on educational levels.

Note: targeting criteria may overlap, so the total may not necessarily be 100%.

  • 25 Jan - 23 Feb 2025
  • 17 Feb - 23 Feb 2025


The graphs below illustrate how parties target various education levels as focus groups and the percentage of the budget allocated to each.

Note: targeting criteria may overlap, so the total may not necessarily be 100%.

  • 25 Jan - 23 Feb 2025
  • 17 Feb - 23 Feb 2025


The following graphs reveal how political parties utilize different relationship statuses as focus groups and the percentage of the budget allocated to them.

Note: targeting criteria may overlap, so the total may not necessarily be 100%.

  • 25 Jan - 23 Feb 2025
  • 17 Feb - 23 Feb 2025