Spending per Targeting Criteria
This section shows spending per targeting criteria used by political parties to reach citizens in the run-up to the 2023 Dutch parliamentary election for the latest available data. It only includes targeting on Meta platforms (Facebook and Instagram), which offers the most detailed targeting options to political advertisers.
How much did campaigns spend on different targeting methods? The graphs below show spending overall across all parties and by party.
Note: targeting criteria can overlap so the percentages do not sum up to 100%.