Spending

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Welcome to the 2023 Dutch Election Dashboard

NOTE: THE DASHBOARD MOVED! It has been adopted by the De Groene Amsterdammer (click here)!

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2023 Dutch parliamentary election.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political parties in the run-up to the 2023 Dutch parliamentary election for the latest available data.

Topline Statistics

In total, political parties spend €823,449 and ran 3332 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

GroenLinks-PvdA

27


1. GroenLinks-PvdA (€113,526)
2. PvdA Provincie Utrecht (€1,100)
3. Pvda Den Bosch (€988)

392

€119,962

FvD

2


1. Forum voor Democratie -FVD (€57,335)
2. Thierry Baudet (€44,611)

150

€101,946

CDA

12


1. CDA (€73,754)
2. CDA Amersfoort (€769)
3. CDA Katwijk (€452)

630

€76,140

PvdD

4


1. Partij voor de Dieren (€73,835)
2. Partij voor de Dieren Zuid-Holland (€700)
3. Partij voor de Dieren Leiden (€177)

74

€74,812

VVD

21


1. VVD (€59,536)
2. De Rotterdamse VVD (€1,734)
3. VVD Haarlemmermeer (€1,308)

432

€65,393

BVNL

2


1. Belang van Nederland - BVNL (€45,360)
2. Wybren van Haga (€18,275)

240

€63,635

D66

6


1. D66 (€56,857)
2. Rob Jetten (€4,700)
3. Jonge Democraten (€924)

256

€63,006

SP

6


1. SP (€52,406)
2. SP Jongeren (€5,345)
3. Lilian Marijnissen (€932)

247

€59,041

BBB

2


1. BBB BoerBurgerBeweging (€50,421)
2. BBB Boerburgerbeweging Groningen (€449)

33

€50,870

Volt Nederland

1


1. Volt Nederland (€48,535)

443

€48,535

DENK

2


1. DENK (€33,702)
2. DENK Amersfoort (€100)

140

€33,802

ChristenUnie

5


1. ChristenUnie (€14,954)
2. Mirjam Bikker (€809)
3. Arjan Langen - ChristenUnie (€268)

56

€16,231

50PLUS

1


1. 50PLUSpartij (€16,220)

17

€16,220

Ja21

2


1. Ja21 (€6,385)
2. JA21 Noord-Holland (€6,265)

153

€12,650

BIJ1

1


1. BIJ1 (€9,212)

16

€9,212

SGP

2


1. SGP (€4,084)
2. SGP-jongeren (€754)

34

€4,838

PVV

1


1. Geert Wilders (€4,500)

1

€4,500

Libertaire Partij

1


1. Libertaire Partij - LP (€2,656)

18

€2,656

In total, political parties spend €1,830 and ran 31 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

GroenLinks-PvdA

6


1. GroenLinks-PvdA (€201)
2. PvdA Breda (€100)
3. PvdA Goes (€100)

16

€701

CDA

3


1. CDA (€316)
2. CDA Noordwijk-Noordwijkerhout-De Zilk (€100)
3. CDA Krimpenerwaard (€100)

5

€516

VVD

5


1. De Rotterdamse VVD (€113)
2. VVD Halderberge (€100)
3. VVD Helmond (€100)

9

€513

Volt Nederland

1


1. Volt Nederland (€100)

1

€100

In total, political parties spent €0 and ran 0 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

BBB

0


1. Marc-Michel Strijker (€0)

€0

BIJ1

0


1. BIJ1 (€0)

€0

CDA

0


1. Christen Democratisch Appèl (€0)
2. Stichting statenfractie CDA Gelderland (€0)

€0

ChristenUnie

0


1. ChristenUnie (€0)

€0

D66

0


1. D66 (€0)

€0

FvD

0


1. Forum voor Democratie (€0)

€0

GroenLinks-PvdA

0


1. GroenLinks (€0)

€0

PvdD

0


1. Partij voor de Dieren (€0)

€0

SGP

0


1. Staatkundig Gereformeerde Partij (SGP) (€0)

€0

SP

0


1. SP (Socialistische Partij) (€0)

€0

VVD

0


1. Stichting Liberaal Dordrecht (€0)
2. VVD (€0)

€0

Volt Nederland

0


1. Volt Nederland (€0)

€0

In total, political parties spent €700 and ran 42 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

ChristenUnie

41


1. ChristenUnie (€650)

€650

VVD

1


1. Stichting Liberaal Dordrecht (€50)

€50

In total, political parties spent €823,449 and ran 3332 ad copies on digital platforms in this timeframe.

Total Spend Number of Ads

GroenLinks-PvdA

€119,962

392

FvD

€101,946

150

CDA

€76,140

630

PvdD

€74,812

74

VVD

€65,393

432

BVNL

€63,635

240

D66

€63,006

256

SP

€59,041

247

BBB

€50,870

33

Volt Nederland

€48,535

443

DENK

€33,802

140

ChristenUnie

€16,231

56

50PLUS

€16,220

17

Ja21

€12,650

153

BIJ1

€9,212

16

SGP

€4,838

34

PVV

€4,500

1

Libertaire Partij

€2,656

18

In total, political parties spent €2,530 and ran 73 ads on digital platforms in this timeframe.

Total Spend Number of Ads

GroenLinks-PvdA

€701

16

ChristenUnie

€650

41

VVD

€563

10

CDA

€516

5

Volt Nederland

€100

1

Spending over Time

Daily spending estimates might not be entirely accurate as reporting granularity differs (e.g. on Google minimum amounts of 50 Euro are displayed). For total estimates refer to the spending in the section above.