Spending per Targeting
These charts show the groups that political parties target with their advertisements leading up to the elections, according to the latest data. The focus is on Meta’s platforms (Facebook and Instagram) because they offer the most detailed targeting options for political advertisements.
How much did the campaigns of political parties spend on different audiences? The charts below show both the total and the expenditures per party.
Note: Different targeting criteria may overlap, so the outcome may not necessarily add up to 100%.