Who Targets Me - Canada
  • Spending
  • Targeting
    • Spending per Targeting
    • Detailed Targeting
    • Location
    • Demographics
  • About

Overall Spending

Here you can see the expenditures of political parties in the lead-up to the elections according to the latest data. For more detailed info on spending and content see the Who Targets Me Trends dashboard.

  • Meta
  • Google
  • 28 Mar - 26 Apr 2025
  • 20 Apr - 26 Apr 2025

During this period, political parties spent a total of $8,899,448 and displayed 32442 advertisements on Meta (Facebook and Instagram).

Number of Advertisers Top Spenders Number of Ads Total Spend
Liberal 212
1. Liberal Party of Canada | Parti libéral du Canada ($2,465,051)
2. Mark Carney ($1,304,765)
3. George Chahal ($22,465)

16,444 $4,634,902
Conservative 202
1. Conservative Party of Canada - Parti conservateur du Canada ($2,759,307)
2. Shannon Stubbs ($16,246)
3. Keith Roy, Conservative ($14,907)

10,943 $3,231,615
Pro-Liberal 3
1. Canada Action Network ($282,405)
2. Forward Canada ($72,954)
3. Don’t Get Played by Pierre ($4,763)

1,604 $360,122
New Democratic Party 75
1. Canada’s NDP / Le NPD du Canada ($128,035)
2. Bhutila Karpoche ($8,351)
3. Linda Sankey for Similkameen - South Okanagan - West Kootenay ($8,299)

1,197 $219,180
Pro-Conservative 1
1. Proud To Be Canadian ($199,521)

518 $199,521
Bloc Québécois 26
1. Bloc Québécois ($104,285)
2. Jean-Denis Garon, député de Mirabel ($3,308)
3. Simon Bérubé - Candidat pour le Bloc Québécois dans Québec-Centre ($2,119)

556 $124,071
Green Party 24
1. Green Party of Canada | Parti vert du Canada ($80,029)
2. Mike Morrice for Kitchener Centre ($11,196)
3. Dr. Anne-Marie Zajdlik Campaign ($4,423)

915 $113,125
Local politics 36
1. Sonya Sharp ($3,302)
2. Sean Orr for City Council ($1,864)
3. Jeff Mackie - Port Dalhousie ($1,766)

201 $14,411
People’s Party 6
1. Dr. Vageesh Sabharwal -King Vaughan Riding ($703)
2. William Trottier - Candidat du Parti Populaire du Canada dans Drummond ($564)
3. Lisa Bradburn PPC ($563)

64 $2,501

During this period, political parties spent a total of $3,830,480 and displayed 14629 advertisements on Meta (Facebook and Instagram).

Number of Advertisers Top Spenders Number of Ads Total Spend
Liberal 199
1. Liberal Party of Canada | Parti libéral du Canada ($985,265)
2. Mark Carney ($558,384)
3. Leah Taylor Roy ($11,372)

7,185 $1,994,369
Conservative 178
1. Conservative Party of Canada - Parti conservateur du Canada ($1,042,141)
2. Keith Roy, Conservative ($10,509)
3. Shannon Stubbs ($9,191)

4,627 $1,244,135
Pro-Liberal 3
1. Canada Action Network ($211,944)
2. Forward Canada ($19,070)
3. Don’t Get Played by Pierre ($1,603)

721 $232,617
Pro-Conservative 1
1. Proud To Be Canadian ($190,613)

512 $190,613
New Democratic Party 59
1. Canada’s NDP / Le NPD du Canada ($50,534)
2. Linda Sankey for Similkameen - South Okanagan - West Kootenay ($7,722)
3. Tanille Johnston for North Island-Powell River ($5,207)

713 $98,222
Green Party 19
1. Green Party of Canada | Parti vert du Canada ($21,072)
2. Mike Morrice for Kitchener Centre ($3,473)
3. Dr. Anne-Marie Zajdlik Campaign ($2,114)

450 $34,821
Bloc Québécois 24
1. Bloc Québécois ($20,832)
2. Jean-Denis Garon, député de Mirabel ($2,337)
3. Simon Bérubé - Candidat pour le Bloc Québécois dans Québec-Centre ($1,421)

328 $32,581
Local politics 14
1. Ward 9 Harrison ($343)
2. Jesse Watson - Council Candidate for Ward Anirniq ($273)
3. Seta Topouzian, conseillère municipale de Renaud ($122)

59 $1,893
People’s Party 6
1. Dr. Vageesh Sabharwal -King Vaughan Riding ($527)
2. William Trottier - Candidat du Parti Populaire du Canada dans Drummond ($265)
3. Lisa Bradburn PPC ($133)

34 $1,229

Work in Progress

  • 28 Mar - 26 Apr 2025
  • 20 Apr - 26 Apr 2025

During this period, political parties spent a total of $8,899,448 and displayed 32442 advertisements on Google.

Number of Advertisers Top Spenders Number of Ads Total Spend
Liberal 212
1. Liberal Party of Canada | Parti libéral du Canada ($2,465,051)
2. Mark Carney ($1,304,765)
3. George Chahal ($22,465)

16,444 $4,634,902
Conservative 202
1. Conservative Party of Canada - Parti conservateur du Canada ($2,759,307)
2. Shannon Stubbs ($16,246)
3. Keith Roy, Conservative ($14,907)

10,943 $3,231,615
Pro-Liberal 3
1. Canada Action Network ($282,405)
2. Forward Canada ($72,954)
3. Don’t Get Played by Pierre ($4,763)

1,604 $360,122
New Democratic Party 75
1. Canada’s NDP / Le NPD du Canada ($128,035)
2. Bhutila Karpoche ($8,351)
3. Linda Sankey for Similkameen - South Okanagan - West Kootenay ($8,299)

1,197 $219,180
Pro-Conservative 1
1. Proud To Be Canadian ($199,521)

518 $199,521
Bloc Québécois 26
1. Bloc Québécois ($104,285)
2. Jean-Denis Garon, député de Mirabel ($3,308)
3. Simon Bérubé - Candidat pour le Bloc Québécois dans Québec-Centre ($2,119)

556 $124,071
Green Party 24
1. Green Party of Canada | Parti vert du Canada ($80,029)
2. Mike Morrice for Kitchener Centre ($11,196)
3. Dr. Anne-Marie Zajdlik Campaign ($4,423)

915 $113,125
Local politics 36
1. Sonya Sharp ($3,302)
2. Sean Orr for City Council ($1,864)
3. Jeff Mackie - Port Dalhousie ($1,766)

201 $14,411
People’s Party 6
1. Dr. Vageesh Sabharwal -King Vaughan Riding ($703)
2. William Trottier - Candidat du Parti Populaire du Canada dans Drummond ($564)
3. Lisa Bradburn PPC ($563)

64 $2,501

During this period, political parties spent a total of $3,830,480 and displayed 14629 advertisements on Google.

Number of Advertisers Top Spenders Number of Ads Total Spend
Liberal 199
1. Liberal Party of Canada | Parti libéral du Canada ($985,265)
2. Mark Carney ($558,384)
3. Leah Taylor Roy ($11,372)

7,185 $1,994,369
Conservative 178
1. Conservative Party of Canada - Parti conservateur du Canada ($1,042,141)
2. Keith Roy, Conservative ($10,509)
3. Shannon Stubbs ($9,191)

4,627 $1,244,135
Pro-Liberal 3
1. Canada Action Network ($211,944)
2. Forward Canada ($19,070)
3. Don’t Get Played by Pierre ($1,603)

721 $232,617
Pro-Conservative 1
1. Proud To Be Canadian ($190,613)

512 $190,613
New Democratic Party 59
1. Canada’s NDP / Le NPD du Canada ($50,534)
2. Linda Sankey for Similkameen - South Okanagan - West Kootenay ($7,722)
3. Tanille Johnston for North Island-Powell River ($5,207)

713 $98,222
Green Party 19
1. Green Party of Canada | Parti vert du Canada ($21,072)
2. Mike Morrice for Kitchener Centre ($3,473)
3. Dr. Anne-Marie Zajdlik Campaign ($2,114)

450 $34,821
Bloc Québécois 24
1. Bloc Québécois ($20,832)
2. Jean-Denis Garon, député de Mirabel ($2,337)
3. Simon Bérubé - Candidat pour le Bloc Québécois dans Québec-Centre ($1,421)

328 $32,581
Local politics 14
1. Ward 9 Harrison ($343)
2. Jesse Watson - Council Candidate for Ward Anirniq ($273)
3. Seta Topouzian, conseillère municipale de Renaud ($122)

59 $1,893
People’s Party 6
1. Dr. Vageesh Sabharwal -King Vaughan Riding ($527)
2. William Trottier - Candidat du Parti Populaire du Canada dans Drummond ($265)
3. Lisa Bradburn PPC ($133)

34 $1,229