| Number of Advertisers | Top Spenders | Number of Ads | Total Spend | |
|---|---|---|---|---|
| Australian Labor Party | 187 | 1. Australian Labor Party ($2,915,190) 2. Victorian Labor ($133,789) 3. WA Labor ($128,250) |
10,071 | $4,531,391 |
| Liberal Party | 145 | 1. Liberal Party of Australia ($962,975) 2. Teals Revealed ($495,970) 3. LNP - Liberal National Party ($338,182) |
6,411 | $4,220,120 |
| Others | 71 | 1. Climate 200 ($611,109) 2. Australian Unions ($425,389) 3. Hothouse Magazine ($266,042) |
8,391 | $3,017,237 |
| Independents | 68 | 1. Dr Monique Ryan ($146,732) 2. Independent News ($138,221) 3. Nicolette Boele ($136,878) |
7,814 | $1,972,549 |
| Pro-climate | 35 | 1. Solutions ($195,286) 2. Greenpeace Australia Pacific ($130,840) 3. Australians for Affordable Energy ($103,535) |
9,673 | $1,039,235 |
| Australian Greens | 57 | 1. Victorian Greens ($107,152) 2. Mandy Nolan - Greens for Richmond ($65,122) 3. Max Chandler-Mather - Greens ($59,771) |
1,506 | $754,511 |
| Anti-climate | 11 | 1. Australians for Prosperity ($212,388) 2. Australian Energy Producers ($115,660) 3. Her Truth ($94,345) |
1,244 | $557,987 |
| National Party | 20 | 1. National Party of Australia ($48,186) 2. Sam Farraway for Calare ($28,844) 3. Pat Conaghan MP ($24,900) |
406 | $230,336 |
| Jacqui Lambie Network | 1 | 1. Jacqui Lambie Network ($178,867) |
146 | $178,867 |
| Local politicians | 25 | 1. Andrew Lethlean for Bendigo ($21,385) 2. Marilena Di Florio Liberal for Clark ($6,885) 3. Andrew Galban ($1,657) |
169 | $34,265 |
| Pauline Hanson’s One Nation | 10 | 1. Senator Malcolm Roberts ($9,013) 2. Pauline Hanson’s One Nation Party ($8,184) 3. Jennifer Game for SA Senate - Pauline Hanson’s One Nation ($2,974) |
68 | $26,559 |
| Fossil Fuels | 1 | 1. Origin Energy ($1,086) |
3 | $1,086 |
Overall Spending
Here you can see the expenditures of political parties in the lead-up to the elections according to the latest data. For more detailed info on spending and content see the Who Targets Me Trends dashboard.
During this period, political parties spent a total of $16,564,143 and displayed 45902 advertisements on Meta (Facebook and Instagram).
During this period, political parties spent a total of $4,381,567 and displayed 19723 advertisements on Meta (Facebook and Instagram).
| Number of Advertisers | Top Spenders | Number of Ads | Total Spend | |
|---|---|---|---|---|
| Australian Labor Party | 162 | 1. Australian Labor Party ($1,148,040) 2. WA Labor ($32,687) 3. Victorian Labor ($26,132) |
7,229 | $1,497,709 |
| Liberal Party | 119 | 1. Liberal Party of Australia ($426,566) 2. Teals Revealed ($183,385) 3. LNP - Liberal National Party ($109,598) |
2,138 | $1,293,390 |
| Others | 56 | 1. Australian Unions ($103,452) 2. Liberals Against Nuclear ($85,706) 3. Nuclear for Australia ($80,774) |
3,255 | $618,032 |
| Independents | 64 | 1. Dr Monique Ryan ($56,102) 2. Nicolette Boele ($39,951) 3. Ben Smith - Independent for Flinders ($22,693) |
3,309 | $418,675 |
| Australian Greens | 45 | 1. Victorian Greens ($24,309) 2. Mandy Nolan - Greens for Richmond ($22,100) 3. The Greens NSW ($18,987) |
887 | $231,084 |
| Pro-climate | 28 | 1. Greenpeace Australia Pacific ($25,537) 2. Parents for Climate ($20,611) 3. Renew Australia For All ($14,964) |
2,073 | $126,138 |
| Anti-climate | 8 | 1. Australians for Prosperity ($36,508) 2. Australian Energy Producers ($16,065) 3. Greens Truth ($15,557) |
452 | $90,718 |
| National Party | 16 | 1. National Party of Australia ($17,555) 2. The Nationals WA ($7,042) 3. Pat Conaghan MP ($5,369) |
150 | $64,520 |
| Jacqui Lambie Network | 1 | 1. Jacqui Lambie Network ($18,476) |
129 | $18,476 |
| Local politicians | 17 | 1. Andrew Lethlean for Bendigo ($7,969) 2. Marilena Di Florio Liberal for Clark ($1,505) 3. Andrew Galban ($613) |
66 | $11,621 |
| Pauline Hanson’s One Nation | 9 | 1. Pauline Hanson’s One Nation Party ($6,266) 2. Senator Malcolm Roberts ($1,904) 3. Darryl Bothe - Pauline Hanson’s One Nation ($888) |
33 | $10,585 |
| Fossil Fuels | 1 | 1. Origin Energy ($619) |
2 | $619 |
During this period, political parties spent a total of $462,150 and displayed 16823 advertisements on Google.
| Number of Advertisers | Total Spend | Number of Ads | |
|---|---|---|---|
| Australian Labor Party | 33 | 8,311,800 | 5,799 |
| Trumpet of Patriots / Clive Palmer | 2 | 6,452,400 | 73 |
| Liberal Party | 33 | 5,706,300 | 1,908 |
| Australian Greens | 12 | 840,600 | 1,106 |
| Independents | 24 | 767,850 | 826 |
| National Party | 6 | 322,950 | 156 |
| Others | 11 | 284,100 | 4,514 |
| Anti-climate | 2 | 242,700 | 1,506 |
| Pro-climate | 3 | 219,450 | 906 |
| Jacqui Lambie Network | 2 | 13,650 | 29 |
| Pauline Hanson’s One Nation | 2 | 0 | 0 |
During this period, political parties spent a total of $81,450 and displayed 6957 advertisements on Google.
| Number of Advertisers | Total Spend | Number of Ads | |
|---|---|---|---|
| Australian Labor Party | 33 | 1,960,950 | 3,579 |
| Liberal Party | 33 | 1,543,800 | 578 |
| Trumpet of Patriots / Clive Palmer | 2 | 951,300 | 46 |
| Australian Greens | 12 | 191,850 | 995 |
| Anti-climate | 2 | 49,950 | 400 |
| Independents | 24 | 47,850 | 350 |
| Pro-climate | 3 | 31,500 | 765 |
| Others | 11 | 16,200 | 241 |
| National Party | 6 | 600 | 3 |
| Jacqui Lambie Network | 2 | 0 | 0 |
| Pauline Hanson’s One Nation | 2 | 0 | 0 |