2024 US Presidential Primaries

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Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

In total, political candidates spent $58,366,851 and ran 38945 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Kamala Harris ($41,226,339)
2. Joe Biden ($11,307,063)
3. Democratic Party ($2,100,947)

33,790

$54,634,349

Donald Trump

1


1. Donald J. Trump ($3,724,809)

5,038

$3,724,809

Ron DeSantis

1


1. Ron DeSantis ($5,748)

53

$5,748

Marianne Williamson

1


1. Marianne Williamson ($800)

1

$800

Tim Scott

1


1. Tim Scott ($675)

6

$675

Ryan Binkley

1


1. Ryan Binkley ($470)

57

$470

In total, political candidates spent $21,630,162 and ran 26971 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Kamala Harris ($19,572,978)
2. Democratic Party ($500,170)
3. Joe Biden ($21,026)

23,670

$20,094,174

Donald Trump

1


1. Donald J. Trump ($1,534,174)

3,276

$1,534,174

Ron DeSantis

1


1. Ron DeSantis ($1,814)

25

$1,814

In total, political candidates spent $7,205,710 and ran 8481 ads on Meta in this period

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

2


1. Kamala Harris ($6,774,493)
2. Democratic Party ($143,019)

7,564

$6,917,512

Donald Trump

1


1. Donald J. Trump ($286,983)

907

$286,983

Ron DeSantis

1


1. Ron DeSantis ($1,215)

10

$1,215