2024 US Presidential Primaries

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Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

In total, political candidates spent $8,897,920 and ran 7398 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($7,160,578)
2. Kamala Harris ($260,010)
3. Democratic Party ($47,154)

5,618

$7,467,742

Donald Trump

1


1. Donald J. Trump ($1,315,032)

1,745

$1,315,032

Nikki Haley

1


1. Nikki Haley ($102,009)

28

$102,009

Marianne Williamson

1


1. Marianne Williamson ($13,137)

7

$13,137

In total, political candidates spent $2,999,197 and ran 4022 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($2,658,827)
2. Democratic Party ($47,154)
3. Kamala Harris ($44,648)

3,269

$2,750,629

Donald Trump

1


1. Donald J. Trump ($248,568)

753

$248,568

In total, political candidates spent $483,465 and ran 1538 ads on Meta in this period

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($420,823)
2. Democratic Party ($30,905)
3. Kamala Harris ($2,979)

1,217

$454,707

Donald Trump

1


1. Donald J. Trump ($28,758)

321

$28,758