2024 US Presidential Primaries

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Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

In total, political candidates spent $5,097,772 and ran 5999 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

2


1. Joe Biden ($3,879,089)
2. Kamala Harris ($116,994)

2,411

$3,996,083

Donald Trump

1


1. Donald J. Trump ($509,610)

1,135

$509,610

Ron DeSantis

1


1. Ron DeSantis ($181,061)

1,423

$181,061

Marianne Williamson

1


1. Marianne Williamson ($159,476)

95

$159,476

Vivek Ramaswamy

1


1. Vivek Ramaswamy ($119,980)

205

$119,980

Nikki Haley

1


1. Nikki Haley ($44,826)

569

$44,826

Doug Burgum

1


1. Doug Burgum ($36,206)

53

$36,206

Ryan Binkley

1


1. Ryan Binkley ($18,200)

11

$18,200

Glenn Youngkin

1


1. Glenn Youngkin ($14,703)

21

$14,703

Chris Christie

1


1. Chris Christie ($9,649)

48

$9,649

Tim Scott

1


1. Tim Scott ($7,978)

28

$7,978

In total, political candidates spent $2,814,051 and ran 2995 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

2


1. Joe Biden ($2,161,677)
2. Kamala Harris ($52,714)

1,085

$2,214,391

Donald Trump

1


1. Donald J. Trump ($310,155)

674

$310,155

Marianne Williamson

1


1. Marianne Williamson ($82,661)

37

$82,661

Ron DeSantis

1


1. Ron DeSantis ($81,800)

708

$81,800

Vivek Ramaswamy

1


1. Vivek Ramaswamy ($76,132)

144

$76,132

Nikki Haley

1


1. Nikki Haley ($30,200)

325

$30,200

Ryan Binkley

1


1. Ryan Binkley ($13,584)

10

$13,584

Chris Christie

1


1. Chris Christie ($5,128)

12

$5,128

In total, political candidates spent $723,732 and ran 726 ads on Meta in this period

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

2


1. Joe Biden ($593,717)
2. Kamala Harris ($42,457)

514

$636,174

Donald Trump

1


1. Donald J. Trump ($56,174)

114

$56,174

Marianne Williamson

1


1. Marianne Williamson ($20,297)

17

$20,297

Nikki Haley

1


1. Nikki Haley ($8,058)

31

$8,058

Ron DeSantis

1


1. Ron DeSantis ($3,029)

50

$3,029