2024 US Presidential Primaries

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Welcome to the 2024 US Presidential Primaries Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2024 US Presidential Primaries.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

This section shows total and daily spending of political candidates in the run-up to the 2023-24 US Primaries election for the latest available data.

Total Spend

In total, political candidates spent $12,809,152 and ran 9915 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($9,650,778)
2. Kamala Harris ($1,208,743)
3. Democratic Party ($483,385)

8,081

$11,342,906

Donald Trump

1


1. Donald J. Trump ($1,463,960)

1,828

$1,463,960

Tim Scott

1


1. Tim Scott ($2,286)

6

$2,286

In total, political candidates spent $6,238,746 and ran 4517 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($4,368,134)
2. Kamala Harris ($1,041,646)
3. Democratic Party ($361,461)

3,797

$5,771,241

Donald Trump

1


1. Donald J. Trump ($466,003)

714

$466,003

Tim Scott

1


1. Tim Scott ($1,502)

6

$1,502

In total, political candidates spent $1,392,258 and ran 1768 ads on Meta in this period

Number of Advertisers Top Spenders Number of Ads Total Spend

Joe Biden

3


1. Joe Biden ($1,156,495)
2. Kamala Harris ($159,738)
3. Democratic Party ($17,606)

1,415

$1,333,839

Donald Trump

1


1. Donald J. Trump ($57,972)

347

$57,972

Tim Scott

1


1. Tim Scott ($447)

6

$447