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Welcome to the 2023 Hessian Election Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2023 Hessen Landtwagswahl.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

2023 Hessen Landtwagswahl

This section shows total and daily spending of political parties in the run-up to the 2023 Hessen Landtwagswahl for the latest available data.

Topline Statistics

In total, political parties spend €138,728 and ran 1411 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

SPD

17


1. SPD Frankfurt (€12,875)
2. Lino Leudesdorff (€7,890)
3. SPD Hessen (€6,875)

313

€36,803

CDU

11


1. CDU Hessen (€22,122)
2. CDU Rheingau-Taunus (€3,423)
3. CDU Frankfurt am Main (€2,017)

242

€35,453

GRÜNE

19


1. Bündnis 90/Die Grünen Kassel (€6,919)
2. BÜNDNIS 90/DIE GRÜNEN Hessen (€6,105)
3. Bündnis90/Die Grünen Frankfurt (€3,456)

326

€25,981

FDP

10


1. FDP Hessen (€9,040)
2. Stefan Naas (€2,976)
3. FDP Offenbach-Land (€631)

180

€14,712

AfD

13


1. AfD Hessen (€4,944)
2. AfD Fulda (€1,785)
3. AfD Darmstadt (€1,272)

201

€11,121

LINKE

8


1. DIE LINKE. im Lahn-Dill-Kreis (€2,623)
2. DIE LINKE. Hessen (€1,545)
3. DIE LINKE. Darmstadt (€559)

60

€5,706

FREIE WÄHLER

3


1. FREIE WÄHLER Hessen (€2,585)
2. FWG Büdingen (€1,121)
3. Cenk Gönül (€894)

55

€4,600

HEIMAT

1


1. Heimat Wetterau (€2,426)

13

€2,426

dieBasis

1


1. DieBasis LV Hessen (€1,926)

21

€1,926

In total, political parties spend €54,009 and ran 668 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

CDU

10


1. CDU Hessen (€11,692)
2. CDU Rheingau-Taunus (€943)
3. Christian Heinz (€803)

122

€16,237

SPD

13


1. SPD Frankfurt (€6,106)
2. Lino Leudesdorff (€3,789)
3. SPD Hessen (€1,439)

119

€14,701

GRÜNE

15


1. Bündnis 90/Die Grünen Kassel (€2,621)
2. Grüne Jugend Hessen (GJH) (€1,504)
3. Bündnis90/Die Grünen Frankfurt (€1,156)

174

€8,010

FDP

7


1. Stefan Naas (€2,658)
2. FDP Hessen (€1,753)
3. FDP Stadtverband Melsungen (€190)

79

€5,064

AfD

10


1. AfD Hessen (€1,405)
2. AfD Fulda (€719)
3. AfD-Fraktion im Hessischen Landtag (€408)

76

€3,623

LINKE

6


1. DIE LINKE. im Lahn-Dill-Kreis (€1,713)
2. DIE LINKE. Hessen (€883)
3. DIE LINKE. Darmstadt (€100)

29

€2,996

FREIE WÄHLER

3


1. FREIE WÄHLER Hessen (€1,572)
2. Cenk Gönül (€371)
3. FWG Büdingen (€340)

38

€2,283

HEIMAT

1


1. Heimat Wetterau (€694)

10

€694

dieBasis

1


1. DieBasis LV Hessen (€401)

21

€401

In total, political parties spent €39,750 and ran 108 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

SPD

69


1. SPD Landesverband Hessen (€26,950)

€26,950

AfD

17


1. AfD Alternative für Deutschland Landesverband Hessen (€11,500)

€11,500

FDP

1


1. Mathias Gerald Zeuner (€1,100)

€1,100

KLIMALISTE

21


1. Mitja Stachowiak (€200)

€200

In total, political parties spent €4,400 and ran 60 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

FDP

55


1. Freie Demokratische Partei, Landesverband Hessen (FDP) (€3,200)
2. Mathias Gerald Zeuner (€200)

€3,400

GRÜNE

5


1. Dominik Lawetzky (€1,000)

€1,000

In total, political parties spent €178,478 and ran 1519 ad copies on digital platforms in this timeframe.

Total Spend Number of Ads

SPD

€63,753

382

CDU

€35,453

242

GRÜNE

€25,981

326

AfD

€22,621

218

FDP

€15,812

181

LINKE

€5,706

60

FREIE WÄHLER

€4,600

55

HEIMAT

€2,426

13

dieBasis

€1,926

21

KLIMALISTE

€200

21

In total, political parties spent €58,409 and ran 728 ads on digital platforms in this timeframe.

Total Spend Number of Ads

CDU

€16,237

122

SPD

€14,701

119

GRÜNE

€9,010

179

FDP

€8,464

134

AfD

€3,623

76

LINKE

€2,996

29

FREIE WÄHLER

€2,283

38

HEIMAT

€694

10

dieBasis

€401

21

Spending over Time

Daily spending estimates might not be entirely accurate as reporting granularity differs (e.g. on Google minimum amounts of 50 Euro are displayed). For total estimates refer to the spending in the section above.