Logo

Welcome to the 2023 Hessian Election Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2023 Hessen Landtwagswahl.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

2023 Hessen Landtwagswahl

This section shows total and daily spending of political parties in the run-up to the 2023 Hessen Landtwagswahl for the latest available data.

Topline Statistics

In total, political parties spend €138,728 and ran 1411 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

SPD

17


1. SPD Frankfurt (€12,875)
2. Lino Leudesdorff (€7,890)
3. SPD Hessen (€6,875)

313

€36,803

CDU

11


1. CDU Hessen (€22,122)
2. CDU Rheingau-Taunus (€3,423)
3. CDU Frankfurt am Main (€2,017)

242

€35,453

GRÜNE

19


1. Bündnis 90/Die Grünen Kassel (€6,919)
2. BÜNDNIS 90/DIE GRÜNEN Hessen (€6,105)
3. Bündnis90/Die Grünen Frankfurt (€3,456)

326

€25,981

FDP

10


1. FDP Hessen (€9,040)
2. Stefan Naas (€2,976)
3. FDP Offenbach-Land (€631)

180

€14,712

AfD

13


1. AfD Hessen (€4,944)
2. AfD Fulda (€1,785)
3. AfD Darmstadt (€1,272)

201

€11,121

LINKE

8


1. DIE LINKE. im Lahn-Dill-Kreis (€2,623)
2. DIE LINKE. Hessen (€1,545)
3. DIE LINKE. Darmstadt (€559)

60

€5,706

FREIE WÄHLER

3


1. FREIE WÄHLER Hessen (€2,585)
2. FWG Büdingen (€1,121)
3. Cenk Gönül (€894)

55

€4,600

HEIMAT

1


1. Heimat Wetterau (€2,426)

13

€2,426

dieBasis

1


1. DieBasis LV Hessen (€1,926)

21

€1,926

In total, political parties spend €54,009 and ran 668 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

CDU

10


1. CDU Hessen (€11,692)
2. CDU Rheingau-Taunus (€943)
3. Christian Heinz (€803)

122

€16,237

SPD

13


1. SPD Frankfurt (€6,106)
2. Lino Leudesdorff (€3,789)
3. SPD Hessen (€1,439)

119

€14,701

GRÜNE

15


1. Bündnis 90/Die Grünen Kassel (€2,621)
2. Grüne Jugend Hessen (GJH) (€1,504)
3. Bündnis90/Die Grünen Frankfurt (€1,156)

174

€8,010

FDP

7


1. Stefan Naas (€2,658)
2. FDP Hessen (€1,753)
3. FDP Stadtverband Melsungen (€190)

79

€5,064

AfD

10


1. AfD Hessen (€1,405)
2. AfD Fulda (€719)
3. AfD-Fraktion im Hessischen Landtag (€408)

76

€3,623

LINKE

6


1. DIE LINKE. im Lahn-Dill-Kreis (€1,713)
2. DIE LINKE. Hessen (€883)
3. DIE LINKE. Darmstadt (€100)

29

€2,996

FREIE WÄHLER

3


1. FREIE WÄHLER Hessen (€1,572)
2. Cenk Gönül (€371)
3. FWG Büdingen (€340)

38

€2,283

HEIMAT

1


1. Heimat Wetterau (€694)

10

€694

dieBasis

1


1. DieBasis LV Hessen (€401)

21

€401

In total, political parties spent €39,350 and ran 185 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

FDP

53


1. Freie Demokratische Partei, Landesverband Hessen (FDP) (€15,050)
2. Mathias Gerald Zeuner (€1,200)

€16,250

SPD

74


1. SPD Landesverband Hessen (€12,950)
2. Halil Öztas (€700)

€13,650

LINKE

6


1. Die Linke Hessen (€4,750)

€4,750

AfD

25


1. AfD Alternative für Deutschland Landesverband Hessen (€4,200)

€4,200

GRÜNE

3


1. Dominik Lawetzky (€300)

€300

KLIMALISTE

24


1. Mitja Stachowiak (€200)

€200

In total, political parties spent €11,000 and ran 95 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

SPD

73


1. SPD Landesverband Hessen (€6,650)
2. Halil Öztas (€200)

€6,850

AfD

16


1. AfD Alternative für Deutschland Landesverband Hessen (€2,600)

€2,600

LINKE

2


1. Die Linke Hessen (€1,200)

€1,200

FDP

1


1. Mathias Gerald Zeuner (€250)

€250

GRÜNE

3


1. Dominik Lawetzky (€100)

€100

In total, political parties spent €178,078 and ran 1596 ad copies on digital platforms in this timeframe.

Total Spend Number of Ads

SPD

€50,453

387

CDU

€35,453

242

FDP

€30,962

233

GRÜNE

€26,281

329

AfD

€15,321

226

LINKE

€10,456

66

FREIE WÄHLER

€4,600

55

HEIMAT

€2,426

13

dieBasis

€1,926

21

KLIMALISTE

€200

24

In total, political parties spent €65,009 and ran 763 ads on digital platforms in this timeframe.

Total Spend Number of Ads

SPD

€21,551

192

CDU

€16,237

122

GRÜNE

€8,110

177

AfD

€6,223

92

FDP

€5,314

80

LINKE

€4,196

31

FREIE WÄHLER

€2,283

38

HEIMAT

€694

10

dieBasis

€401

21

Spending over Time

Daily spending estimates might not be entirely accurate as reporting granularity differs (e.g. on Google minimum amounts of 50 Euro are displayed). For total estimates refer to the spending in the section above.