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Welcome to the 2023 Bavarian Election Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2023 Bayern Landtwagswahl.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

2023 Bayern Landtwagswahl

This section shows total and daily spending of political parties in the run-up to the 2023 Bayern Landtwagswahl for the latest available data.

Topline Statistics

In total, political parties spend €478,776 and ran 2983 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

CSU

30


1. CSU (Christlich-Soziale Union) (€72,466)
2. Markus Söder (€9,343)
3. Dr. Florian Herrmann, MdL (€9,005)

578

€136,177

GRÜNE

32


1. GRÜNE Bayern (€69,985)
2. Katharina Schulze (€2,727)
3. Ludwig Hartmann (€2,324)

630

€90,746

FDP

22


1. FDP Bayern (€38,089)
2. FDP Unterfranken (€6,475)
3. Martin Hagen (€4,935)

424

€71,918

SPD

26


1. BayernSPD (€43,290)
2. SPD Nürnberg (€2,853)
3. Aynur Kir - Politikerin (€2,840)

288

€66,361

AfD

27


1. AfD Bayern (€19,020)
2. Roland Hübscher (€3,292)
3. Raimond Scheirich (€2,558)

447

€41,290

LINKE

2


1. DIE LINKE. Bayern (€28,961)
2. Marco Winkler - Die Linke (€100)

112

€29,061

FREIE WÄHLER

23


1. Freie Wähler Schwaben (€4,119)
2. FREIE WÄHLER Bayern (€3,439)
3. Alexander Hold (€2,993)

305

€28,520

ÖDP

4


1. ÖDP Bayern (€4,795)
2. Franz Josef Natterer-Babych (€480)
3. ÖDP München (€479)

74

€5,854

Bayernpartei

1


1. Bayernpartei (€4,887)

21

€4,887

dieBasis

2


1. DieBasis Bayern (€2,515)
2. dieBasis Schwaben (€361)

70

€2,876

Piraten

1


1. Peter Reitmaier (€1,086)

34

€1,086

In total, political parties spend €189,065 and ran 1640 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

SPD

21


1. BayernSPD (€35,005)
2. Aynur Kir - Politikerin (€2,223)
3. Michael Ziegler Stadtrat (€2,172)

160

€47,574

CSU

25


1. CSU (Christlich-Soziale Union) (€21,587)
2. Dr. Florian Herrmann, MdL (€5,294)
3. Josef Heisl (€3,206)

257

€43,783

GRÜNE

26


1. GRÜNE Bayern (€19,801)
2. Ludwig Hartmann (€1,882)
3. Katharina Schulze (€1,104)

455

€29,182

FDP

18


1. FDP Bayern (€13,060)
2. Martin Hagen (€2,391)
3. Wolfgang Heubisch (€1,724)

253

€23,478

LINKE

1


1. DIE LINKE. Bayern (€16,460)

98

€16,460

AfD

21


1. AfD Bayern (€4,135)
2. Roland Hübscher (€1,412)
3. Raimond Scheirich (€874)

195

€13,558

FREIE WÄHLER

21


1. Hubert Aiwanger Minister Bundesvors. Freie Wähler (€1,328)
2. FREIE WÄHLER Bayern (€1,061)
3. Alexander Hold (€1,046)

142

€9,380

Bayernpartei

1


1. Bayernpartei (€3,286)

18

€3,286

ÖDP

3


1. ÖDP Bayern (€1,785)
2. Franz Josef Natterer-Babych (€100)
3. ÖDP München (€100)

53

€1,985

Piraten

1


1. Peter Reitmaier (€279)

8

€279

dieBasis

1


1. dieBasis Schwaben (€100)

1

€100

In total, political parties spent €57,100 and ran 190 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

GRÜNE

38


1. BÜNDNIS 90/DIE GRÜNEN Landesverband Bayern (€22,600)
2. Christina Haubrich (€2,050)
3. BÜNDNIS 90/DIE GRÜNEN Kreisverband Rosenheim - Stadt und Land (€1,700)

€26,350

FDP

22


1. Freie Demokratische Partei (FDP), Landesverband Bayern eingetragener Verein (€19,800)

€19,800

FREIE WÄHLER

76


1. Alexander Hold (€3,250)
2. FREIE WÄHLER Bayern e.V. (€2,950)
3. Bezirksvereinigung Freie Wähler Schaben (€2,550)

€8,750

CSU

40


1. Dr. Alexander Dietrich (€700)
2. CSU Kreisverband Rottal-Inn (€600)
3. Manuel Knoll (€50)

€1,350

AfD

14


1. Oskar Lipp (€750)
2. Alternative für Deutschland - KV Fürstenfeldbruck (€100)

€850

In total, political parties spent €14,450 and ran 107 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

GRÜNE

37


1. BÜNDNIS 90/DIE GRÜNEN Landesverband Bayern (€11,150)
2. Christina Haubrich (€700)
3. BÜNDNIS 90/DIE GRÜNEN Kreisverband Rosenheim - Stadt und Land (€550)

€12,400

FREIE WÄHLER

30


1. FREIE WÄHLER Bayern e.V. (€1,100)
2. Bezirksvereinigung Freie Wähler Schaben (€100)

€1,200

CSU

33


1. CSU Kreisverband Rottal-Inn (€250)
2. Dr. Alexander Dietrich (€200)
3. Manuel Knoll (€50)

€500

AfD

7


1. Oskar Lipp (€300)
2. Alternative für Deutschland - KV Fürstenfeldbruck (€50)

€350

In total, political parties spent €535,876 and ran 3173 ad copies on digital platforms in this timeframe.

Total Spend Number of Ads

CSU

€137,527

618

GRÜNE

€117,096

668

FDP

€91,718

446

SPD

€66,361

288

AfD

€42,140

461

FREIE WÄHLER

€37,270

381

LINKE

€29,061

112

ÖDP

€5,854

74

Bayernpartei

€4,887

21

dieBasis

€2,876

70

Piraten

€1,086

34

In total, political parties spent €203,515 and ran 1747 ads on digital platforms in this timeframe.

Total Spend Number of Ads

SPD

€47,574

160

CSU

€44,283

290

GRÜNE

€41,582

492

FDP

€23,478

253

LINKE

€16,460

98

AfD

€13,908

202

FREIE WÄHLER

€10,580

172

Bayernpartei

€3,286

18

ÖDP

€1,985

53

Piraten

€279

8

dieBasis

€100

1

Spending over Time

Daily spending estimates might not be entirely accurate as reporting granularity differs (e.g. on Google minimum amounts of 50 Euro are displayed). For total estimates refer to the spending in the section above.