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Welcome to the 2023 Bavarian Election Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2023 Bayern Landtwagswahl.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

2023 Bayern Landtwagswahl

This section shows total and daily spending of political parties in the run-up to the 2023 Bayern Landtwagswahl for the latest available data.

Topline Statistics

In total, political parties spend €478,776 and ran 2983 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

CSU

30


1. CSU (Christlich-Soziale Union) (€72,466)
2. Markus Söder (€9,343)
3. Dr. Florian Herrmann, MdL (€9,005)

578

€136,177

GRÜNE

32


1. GRÜNE Bayern (€69,985)
2. Katharina Schulze (€2,727)
3. Ludwig Hartmann (€2,324)

630

€90,746

FDP

22


1. FDP Bayern (€38,089)
2. FDP Unterfranken (€6,475)
3. Martin Hagen (€4,935)

424

€71,918

SPD

26


1. BayernSPD (€43,290)
2. SPD Nürnberg (€2,853)
3. Aynur Kir - Politikerin (€2,840)

288

€66,361

AfD

27


1. AfD Bayern (€19,020)
2. Roland Hübscher (€3,292)
3. Raimond Scheirich (€2,558)

447

€41,290

LINKE

2


1. DIE LINKE. Bayern (€28,961)
2. Marco Winkler - Die Linke (€100)

112

€29,061

FREIE WÄHLER

23


1. Freie Wähler Schwaben (€4,119)
2. FREIE WÄHLER Bayern (€3,439)
3. Alexander Hold (€2,993)

305

€28,520

ÖDP

4


1. ÖDP Bayern (€4,795)
2. Franz Josef Natterer-Babych (€480)
3. ÖDP München (€479)

74

€5,854

Bayernpartei

1


1. Bayernpartei (€4,887)

21

€4,887

dieBasis

2


1. DieBasis Bayern (€2,515)
2. dieBasis Schwaben (€361)

70

€2,876

Piraten

1


1. Peter Reitmaier (€1,086)

34

€1,086

In total, political parties spend €189,065 and ran 1640 ads on Meta in this period.

Number of Advertisers Top Spenders Number of Ads Total Spend

SPD

21


1. BayernSPD (€35,005)
2. Aynur Kir - Politikerin (€2,223)
3. Michael Ziegler Stadtrat (€2,172)

160

€47,574

CSU

25


1. CSU (Christlich-Soziale Union) (€21,587)
2. Dr. Florian Herrmann, MdL (€5,294)
3. Josef Heisl (€3,206)

257

€43,783

GRÜNE

26


1. GRÜNE Bayern (€19,801)
2. Ludwig Hartmann (€1,882)
3. Katharina Schulze (€1,104)

455

€29,182

FDP

18


1. FDP Bayern (€13,060)
2. Martin Hagen (€2,391)
3. Wolfgang Heubisch (€1,724)

253

€23,478

LINKE

1


1. DIE LINKE. Bayern (€16,460)

98

€16,460

AfD

21


1. AfD Bayern (€4,135)
2. Roland Hübscher (€1,412)
3. Raimond Scheirich (€874)

195

€13,558

FREIE WÄHLER

21


1. Hubert Aiwanger Minister Bundesvors. Freie Wähler (€1,328)
2. FREIE WÄHLER Bayern (€1,061)
3. Alexander Hold (€1,046)

142

€9,380

Bayernpartei

1


1. Bayernpartei (€3,286)

18

€3,286

ÖDP

3


1. ÖDP Bayern (€1,785)
2. Franz Josef Natterer-Babych (€100)
3. ÖDP München (€100)

53

€1,985

Piraten

1


1. Peter Reitmaier (€279)

8

€279

dieBasis

1


1. dieBasis Schwaben (€100)

1

€100

In total, political parties spent €6,650 and ran 91 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

FREIE WÄHLER

48


1. Alexander Hold (€3,050)

€3,050

AfD

8


1. Oskar Lipp (€1,700)
2. Alternative für Deutschland - KV Fürstenfeldbruck (€100)

€1,800

CSU

35


1. CSU Kreisverband Rottal-Inn (€1,000)
2. Dr. Alexander Dietrich (€800)

€1,800

In total, political parties spent €350 and ran 22 ad copies on Google in this timeframe.

Number of Ads Top Spenders Total Spend

CSU

22


1. CSU Kreisverband Rottal-Inn (€250)
2. Manuel Knoll (€100)

€350

In total, political parties spent €485,426 and ran 3074 ad copies on digital platforms in this timeframe.

Total Spend Number of Ads

CSU

€137,977

613

GRÜNE

€90,746

630

FDP

€71,918

424

SPD

€66,361

288

AfD

€43,090

455

FREIE WÄHLER

€31,570

353

LINKE

€29,061

112

ÖDP

€5,854

74

Bayernpartei

€4,887

21

dieBasis

€2,876

70

Piraten

€1,086

34

In total, political parties spent €189,415 and ran 1662 ads on digital platforms in this timeframe.

Total Spend Number of Ads

SPD

€47,574

160

CSU

€44,133

279

GRÜNE

€29,182

455

FDP

€23,478

253

LINKE

€16,460

98

AfD

€13,558

195

FREIE WÄHLER

€9,380

142

Bayernpartei

€3,286

18

ÖDP

€1,985

53

Piraten

€279

8

dieBasis

€100

1

Spending over Time

Daily spending estimates might not be entirely accurate as reporting granularity differs (e.g. on Google minimum amounts of 50 Euro are displayed). For total estimates refer to the spending in the section above.