Who Targets Me - South Africa
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Overall Spending

Here you can see the expenditures of political parties in the lead-up to the elections according to the latest data.

  • 30 Apr - 29 May 2024
  • 23 May - 29 May 2024

During this period, political parties spent a total of R11,006,969 and displayed 3038 advertisements on Meta (Facebook and Instagram).

Number of Advertisers Top Spenders Number of Ads Total Spend
DA 39
1. Democratic Alliance (R7,388,675)
2. Constitution Hill (R777,587)
3. Democratic Alliance Gauteng (R213,975)

2,140 R8,934,261
Vryheidsfront Plus 5
1. Vryheidsfront Plus / Freedom Front Plus (R607,983)
2. VF Plus - Vrystaat (R27,822)
3. VF Plus Noord-Kaap (R12,592)

57 R652,104
ActionSA 5
1. Action SA (R161,149)
2. Michael Beaumont (R100,297)
3. Herman Mashaba (R90,182)

281 R355,128
ANC 4
1. MyANC (R248,170)
2. African National Congress - Northern Cape Province (R11,523)
3. Sihle Zikalala (R2,338)

101 R262,163
Referendum Party 1
1. Referendum Party (R226,732)

118 R226,732
ACT 1
1. African Congress for Transformation (R113,603)

28 R113,603
IFP 1
1. Inkatha Freedom Party - IFP (R108,186)

31 R108,186
BOSA 1
1. Mmusi Maimane (R80,251)

28 R80,251
GOOD 1
1. GOOD (R73,234)

112 R73,234
ACDP 1
1. ACDP (R72,552)

19 R72,552
Al Jama-ah 2
1. Al Jama-ah (R68,505)
2. aljamaah_gauteng (R100)

19 R68,605
AMC 1
1. African Movement Congress (R16,875)

8 R16,875
ELF-SA 1
1. ELF South Africa (R10,917)

14 R10,917
Hope4SA 3
1. Andrus Strauss (R4,301)
2. Hope4SA (R3,452)
3. Rooies Strauss (R3,141)

44 R10,894
Free Democrats 2
1. Free Dem Supporters (R4,518)
2. Free Democrats of South Africa (R2,800)

17 R7,318
Sun Party 1
1. Rasheed Gutta Sun Party (R6,749)

8 R6,749
ATM 1
1. African Transformation Movement - ATM (R4,058)

5 R4,058
OHM 1
1. The Organic Humanity Movement (R3,339)

8 R3,339

During this period, political parties spent a total of R4,731,190 and displayed 1703 advertisements on Meta (Facebook and Instagram).

Number of Advertisers Top Spenders Number of Ads Total Spend
DA 27
1. Democratic Alliance (R3,036,411)
2. Constitution Hill (R279,106)
3. Democratic Alliance Gauteng (R128,869)

1,211 R3,609,437
Vryheidsfront Plus 3
1. Vryheidsfront Plus / Freedom Front Plus (R355,189)
2. VF Plus - Vrystaat (R4,123)
3. VF Plus Noord-Kaap (R989)

34 R360,301
ANC 3
1. MyANC (R181,463)
2. African National Congress - Northern Cape Province (R4,918)
3. Sihle Zikalala (R987)

73 R187,368
ActionSA 5
1. Action SA (R86,402)
2. Herman Mashaba (R47,479)
3. Michael Beaumont (R18,396)

120 R152,823
Referendum Party 1
1. Referendum Party (R91,438)

44 R91,438
BOSA 1
1. Mmusi Maimane (R78,236)

28 R78,236
Al Jama-ah 2
1. Al Jama-ah (R65,463)
2. aljamaah_gauteng (R100)

13 R65,563
IFP 1
1. Inkatha Freedom Party - IFP (R54,386)

10 R54,386
ACT 1
1. African Congress for Transformation (R42,069)

23 R42,069
ACDP 1
1. ACDP (R37,726)

9 R37,726
GOOD 1
1. GOOD (R16,231)

85 R16,231
AMC 1
1. African Movement Congress (R13,092)

7 R13,092
ELF-SA 1
1. ELF South Africa (R9,793)

5 R9,793
Hope4SA 3
1. Rooies Strauss (R2,100)
2. Andrus Strauss (R1,823)
3. Hope4SA (R418)

14 R4,341
Sun Party 1
1. Rasheed Gutta Sun Party (R2,572)

8 R2,572
Free Democrats 2
1. Free Dem Supporters (R1,595)
2. Free Democrats of South Africa (R967)

14 R2,562
ATM 1
1. African Transformation Movement - ATM (R1,862)

2 R1,862
OHM 1
1. The Organic Humanity Movement (R1,390)

3 R1,390