Welcome to the 2023 Slovak Election Dashboard

This dashboard aggregates data from the Meta Ad Library to show how citizens are targeted during the 2023 Slovak parliamentary election.

If you want to know more about Who Targets Me and our work on ad transparency, visit us on whotargets.me!

2023 Slovak parliamentary election

This section shows total and daily spending of political parties in the run-up to the 2023 Slovak parliamentary election for the latest available data.

Topline Statistics

Sep 2nd - Oct 1st 2023 (Last 30 days)
Sep 25th - Oct 1st 2023 (Last 7 days)

In total, political parties spend €714,061 and ran 5741 ads on Meta in this period.

	Number of Advertisers	Top Spenders	Number of Ads	Total Spend
D	15	1. Demokrati 2023 (€38,090) 2. Andrea Letanovská - Demokrati (€35,224) 3. Jozef Sýkora - Demokrati 2023 (€27,476)	1,272	€140,320
OLaNO	20	1. Obyčajní ľudia a nezávislé osobnosti (€83,107) 2. Gyimesi György - NRSR (€9,627) 3. Slobodní a zodpovední (€9,021)	238	€124,934
PS	25	1. Michal Šimečka • Progresívne Slovensko (€46,250) 2. Progresívne Slovensko (€22,079) 3. Braňo Vančo • Progresívne Slovensko (€5,499)	620	€99,687
SASKA	33	1. Richard Sulik (€25,447) 2. Sloboda a Solidarita (€4,490) 3. Branislav Gröhling - Vzdelanie je budúcnosť krajiny (€3,720)	667	€59,977
SR	8	1. SME RODINA – Boris Kollár (€43,633) 2. Milan Krajniak (€6,105) 3. Petra Krištúfková (€4,888)	465	€58,864
KDH	29	1. Martina Holečková (€10,146) 2. Peter Bobula • KDH (€5,534) 3. Martin Šimík (€4,146)	905	€48,460
SMER	23	1. Robert Fico (€16,581) 2. Smer – sociálna demokracia (€16,424) 3. Erik Kaliňák (€2,496)	410	€47,013
HLAS	22	1. Peter Pellegrini (€32,109) 2. HLAS - sociálna demokracia (€3,960) 3. Richard Raši (€2,848)	581	€45,813
Mod	3	1. Modrí (€13,771) 2. Most–Híd (€12,152) 3. Ľuboš Schwarzbacher - Modrí (€123)	155	€26,046
A-S	12	1. SZÖVETSÉG (€8,742) 2. Szövetség - Galántai járás (€2,966) 3. Agócs Gergely (€2,818)	206	€20,799
R	3	1. Voľte Republiku (€16,924) 2. Milan Mazurek • Republika (€550) 3. Miroslav Suja • Republika (€100)	69	€17,574
ZL	4	1. Veronika Remišová (€10,598) 2. Za ľudí (€4,191) 3. Viera Leščáková (€224)	87	€15,237
SNS	8	1. PhDr. Ján Bync PhD., 33 SNS (€3,277) 2. Ing. Rudolf Huliak - SNS - Nezávislý kandidát (€1,695) 3. Slovenská národná strana (€1,041)	57	€7,666
LSNS	1	1. Arpád Sárközi - ĽS Naše Slovensko (€1,671)	9	€1,671

In total, political parties spend €226,153 and ran 2447 ads on Meta in this period.

	Number of Advertisers	Top Spenders	Number of Ads	Total Spend
OLaNO	19	1. Obyčajní ľudia a nezávislé osobnosti (€33,295) 2. Slobodní a zodpovední (€2,562) 3. Gyimesi György - NRSR (€2,488)	107	€47,344
D	15	1. Demokrati 2023 (€9,975) 2. Andrea Letanovská - Demokrati (€7,376) 3. Zriedkaví Priatelia (€4,006)	411	€37,533
PS	22	1. Michal Šimečka • Progresívne Slovensko (€13,534) 2. Progresívne Slovensko (€6,523) 3. Lucia Plaváková • Progresívne Slovensko (€1,669)	267	€30,218
SASKA	31	1. Richard Sulik (€8,435) 2. Ján Oravec (€1,155) 3. Sloboda a Solidarita (€1,141)	350	€19,098
SMER	20	1. Smer – sociálna demokracia (€5,829) 2. Robert Fico (€4,929) 3. Richard Takáč - poslanec NR SR (€1,268)	92	€17,299
SR	8	1. SME RODINA – Boris Kollár (€7,879) 2. Petra Krištúfková (€3,761) 3. Milan Krajniak (€2,563)	260	€16,657
KDH	28	1. Juraj Mikus (€2,283) 2. Martina Holečková (€1,926) 3. Peter Bobula • KDH (€1,591)	492	€16,616
A-S	12	1. SZÖVETSÉG (€3,534) 2. Őry Péter (€1,345) 3. ViolaMiklós (€975)	100	€8,830
Mod	2	1. Most–Híd (€5,668) 2. Modrí (€3,152)	53	€8,820
HLAS	15	1. Peter Pellegrini (€5,329) 2. Richard Raši (€1,055) 3. Erik Tomáš (€549)	214	€8,454
R	2	1. Voľte Republiku (€6,232) 2. Milan Mazurek • Republika (€100)	40	€6,332
ZL	1	1. Veronika Remišová (€5,539)	24	€5,539
SNS	8	1. Slovenská národná strana (€711) 2. PhDr. Ján Bync PhD., 33 SNS (€670) 3. Adam Lučanský (€400)	31	€2,534
LSNS	1	1. Arpád Sárközi - ĽS Naše Slovensko (€879)	6	€879

Sep 2nd - Oct 1st 2023 (Last 30 days)
Sep 25th - Oct 1st 2023 (Last 7 days)

In total, political parties spent €364,550 and ran 961 ad copies on Google in this timeframe.

	Number of Ads	Top Spenders	Total Spend
SR	128	1. SME RODINA (€60,800)	€60,800
OLaNO	68	1. OĽANO A PRIATELIA: OBYČAJNÍ ĽUDIA (OĽANO), NEZÁVISLÍ KANDIDÁTI (NEKA), NOVA, SLOBODNÍ A ZODPOVEDNÍ, PAČIVALE ROMA, MAGYAR SZÍVEK (€58,050) 2. OBYČAJNÍ ĽUDIA a nezávislé osobnosti (OĽANO) (€0)	€58,050
PS	20	1. Progresívne Slovensko (€53,000)	€53,000
HLAS	84	1. HLAS - sociálna demokracia (€45,350)	€45,350
D	104	1. Demokrati (€34,900) 2. Demokratikus Koalíció (€50)	€34,950
SASKA	55	1. Sloboda a Solidarita (€31,700)	€31,700
ZL	14	1. ZA ĽUDÍ (€31,100)	€31,100
A-S	213	1. Szövetség – Magyarok. Nemzetiségek. Régiók. ALIANCIA – Maďari. Národnosti. Regióny. (€29,700)	€29,700
SMER	6	1. SMER - SD (€13,800)	€13,800
SNS	32	1. Slovenská národná strana (€4,400)	€4,400
Mod	8	1. Ideamedia s.r.o. (€950)	€950
KDH	229	1. Promiseo s.r.o. (€750)	€750

In total, political parties spent €87,850 and ran 494 ad copies on Google in this timeframe.

	Number of Ads	Top Spenders	Total Spend
ZL	13	1. ZA ĽUDÍ (€19,900)	€19,900
SR	100	1. SME RODINA (€19,000)	€19,000
HLAS	62	1. HLAS - sociálna demokracia (€14,550)	€14,550
SASKA	37	1. Sloboda a Solidarita (€11,600)	€11,600
OLaNO	37	1. OĽANO A PRIATELIA: OBYČAJNÍ ĽUDIA (OĽANO), NEZÁVISLÍ KANDIDÁTI (NEKA), NOVA, SLOBODNÍ A ZODPOVEDNÍ, PAČIVALE ROMA, MAGYAR SZÍVEK (€9,950)	€9,950
A-S	117	1. Szövetség – Magyarok. Nemzetiségek. Régiók. ALIANCIA – Maďari. Národnosti. Regióny. (€6,550)	€6,550
SMER	6	1. SMER - SD (€5,250)	€5,250
SNS	31	1. Slovenská národná strana (€950)	€950
D	4	1. Demokratikus Koalíció (€50)	€50
KDH	87	1. Promiseo s.r.o. (€50)	€50

Sep 2nd - Oct 1st 2023 (Last 30 days)
Sep 25th - Oct 1st 2023 (Last 7 days)

In total, political parties spent €1,078,611 and ran 6702 ad copies on digital platforms in this timeframe.

	Total Spend	Number of Ads
OLaNO	€182,984	306
D	€175,270	1376
PS	€152,687	640
SR	€119,664	593
SASKA	€91,677	722
HLAS	€91,163	665
SMER	€60,813	416
A-S	€50,499	419
KDH	€49,210	1134
ZL	€46,337	101
Mod	€26,996	163
R	€17,574	69
SNS	€12,066	89
LSNS	€1,671	9

In total, political parties spent €314,003 and ran 2941 ads on digital platforms in this timeframe.

	Total Spend	Number of Ads
OLaNO	€57,294	144
D	€37,583	415
SR	€35,657	360
SASKA	€30,698	387
PS	€30,218	267
ZL	€25,439	37
HLAS	€23,004	276
SMER	€22,549	98
KDH	€16,666	579
A-S	€15,380	217
Mod	€8,820	53
R	€6,332	40
SNS	€3,484	62
LSNS	€879	6

Spending over Time

Daily spending estimates might not be entirely accurate as reporting granularity differs (e.g. on Google minimum amounts of 50 Euro are displayed). For total estimates refer to the spending in the section above.

Cumulative
Daily

Cumulative
Daily

Cumulative
Daily