This only includes PAADC IDs that include DEV
(all following statistics are also only based on these IDs).
## [1] 591
The date refers to the first impression of the individual recorded in the data.
1 individuals were active for 11 weeks (0.17%)
175 individuals were active for 10 weeks (29.61%)
72 individuals were active for 9 weeks (12.18%)
43 individuals were active for 8 weeks (7.28%)
27 individuals were active for 7 weeks (4.57%)
28 individuals were active for 6 weeks (4.74%)
31 individuals were active for 5 weeks (5.25%)
35 individuals were active for 4 weeks (5.92%)
38 individuals were active for 3 weeks (6.43%)
53 individuals were active for 2 weeks (8.97%)
88 individuals were active for 1 week (14.89%)
## [1] 282570
This shows how many impressions there are per PAADC ID. The bar at 1 for example shows all the individual PAADC IDs that have only one impression recorded in the data (25 or 4.23% of all IDs). The dashed vertical line shows the median (=110).
geoip | n | perc |
---|---|---|
NL | 260787 | 92.29 |
redacted | 8949 | 3.17 |
BE | 3524 | 1.25 |
GB | 3457 | 1.22 |
US | 2202 | 0.78 |
MD | 1207 | 0.43 |
IT | 832 | 0.29 |
AU | 718 | 0.25 |
BZ | 442 | 0.16 |
DE | 171 | 0.06 |
NA | 77 | 0.03 |
RO | 52 | 0.02 |
DK | 47 | 0.02 |
FR | 36 | 0.01 |
CW | 35 | 0.01 |
EU | 16 | 0.01 |
CZ | 15 | 0.01 |
CH | 2 | 0.00 |
IL | 1 | 0.00 |
publisherName | n | perc |
---|---|---|
Wish | 1887 | 8.70 |
Partij van de Arbeid (PvdA) | 1549 | 7.14 |
Zwaluw Comfortsanitair | 1261 | 5.81 |
Ziggo | 1240 | 5.72 |
Albert Heijn | 1213 | 5.59 |
AD.nl | 1171 | 5.40 |
Natuurmonumenten | 1164 | 5.37 |
NRC | 1091 | 5.03 |
Smulderstextiel.nl | 994 | 4.58 |
Ministerie van Volksgezondheid, Welzijn en Sport | 990 | 4.56 |
SP | 989 | 4.56 |
D66 | 982 | 4.53 |
Zit Optimaal | 981 | 4.52 |
NOS | 912 | 4.20 |
VVD | 910 | 4.20 |
Harry Potter: Puzzels & Magie | 896 | 4.13 |
KPN | 891 | 4.11 |
Batavia Boxsprings | 886 | 4.08 |
HEMA | 854 | 3.94 |
bonprix | 829 | 3.82 |
This was hand-coded in the PMT project.
n
is how many distinct advertisers are found in each category.
category | n |
---|---|
Uncategorized | 27124 |
Local Politics | 79 |
Commercial Organization | 65 |
NGO | 54 |
Dutch National Party | 21 |
Dutch Politician | 20 |
News/Media | 14 |
Party Youth Organization/Dutch Politicians (Other) | 14 |
Art & Culture | 13 |
Interest group | 13 |
Public broadcaster | 11 |
Blog/website | 10 |
Community | 9 |
Dutch Government Organization | 9 |
Education | 7 |
Charity | 5 |
European Union | 5 |
European Parliament | 3 |
Event | 3 |
App | 2 |
Bank | 2 |
Dutch Local Party | 2 |
Religion and Spirituality | 2 |
Campaign | 1 |
Crowdfunding platform | 1 |
Dutch railway company | 1 |
Education | 1 |
Famous person | 1 |
Interest Group | 1 |
Location | 1 |
Publishing company | 1 |
Social Enterprise | 1 |
Student Association | 1 |
United Nations | 1 |
US Government Organization | 1 |
Waterschappen | 1 |
Youth Organization | 1 |
n
is how many impressions are found in each category.
category | n |
---|---|
Uncategorized | 255584 |
Dutch National Party | 9306 |
NGO | 6445 |
Commercial Organization | 3579 |
Dutch Government Organization | 1553 |
Dutch Politician | 1008 |
Interest group | 619 |
Public broadcaster | 588 |
Local Politics | 505 |
News/Media | 500 |
Art & Culture | 455 |
Bank | 400 |
Blog/website | 329 |
Interest Group | 315 |
Charity | 260 |
Education | 241 |
Party Youth Organization/Dutch Politicians (Other) | 184 |
European Union | 142 |
European Parliament | 134 |
Community | 103 |
Famous person | 89 |
Dutch Local Party | 40 |
App | 31 |
Education | 29 |
Social Enterprise | 24 |
Dutch railway company | 18 |
Student Association | 18 |
Publishing company | 17 |
Waterschappen | 13 |
Crowdfunding platform | 10 |
Event | 9 |
Religion and Spirituality | 8 |
Campaign | 5 |
Youth Organization | 5 |
United Nations | 2 |
Location | 1 |
US Government Organization | 1 |
This was hand-coded in the PMT project. n
describes how many ad impressions there are in the dataset.
publisherName | category | n |
---|---|---|
Partij van de Arbeid (PvdA) | Dutch National Party | 1549 |
Ministerie van Volksgezondheid, Welzijn en Sport | Dutch Government Organization | 990 |
SP | Dutch National Party | 989 |
D66 | Dutch National Party | 982 |
VVD | Dutch National Party | 910 |
Greenpeace Nederland | NGO | 803 |
Forum voor Democratie -FVD | Dutch National Party | 745 |
Amnesty International Nederland | NGO | 735 |
Ja21 | Dutch National Party | 722 |
Oxfam Novib | NGO | 685 |
CDA | Dutch National Party | 644 |
GroenLinks | Dutch National Party | 617 |
Volt Nederland | Dutch National Party | 590 |
Jesse Klaver | Dutch Politician | 538 |
Partij voor de Dieren | Dutch National Party | 529 |
Stichting Vluchteling | NGO | 416 |
Wereld Natuur Fonds - WWF | NGO | 330 |
Milieudefensie | NGO | 329 |
Save the Children Nederland | NGO | 327 |
Voor 14 | Interest Group | 315 |
publisherName | category | n |
---|---|---|
Greenpeace Nederland | NGO | 803 |
Amnesty International Nederland | NGO | 735 |
Oxfam Novib | NGO | 685 |
Stichting Vluchteling | NGO | 416 |
Wereld Natuur Fonds - WWF | NGO | 330 |
Milieudefensie | NGO | 329 |
Save the Children Nederland | NGO | 327 |
Voor 14 | Interest Group | 315 |
Alzheimer Nederland | NGO | 276 |
CIWF Nederland | NGO | 261 |
Dierenbescherming | Interest group | 229 |
World Animal Protection Nederland | NGO | 212 |
Plan International Nederland | NGO | 171 |
UNICEF Nederland | NGO | 150 |
Mercy Ships Holland | NGO | 140 |
Rode Kruis | NGO | 136 |
Fairtrade Nederland | NGO | 135 |
UNHCR Nederland | NGO | 127 |
TNO | NGO | 122 |
ActionAid Nederland | NGO | 112 |
publisherName | category | n |
---|---|---|
Caravannen | News/Media | 106 |
De Stentor | News/Media | 101 |
Dagblad van het Noorden | News/Media | 90 |
SBS 6 | News/Media | 64 |
WithLove | News/Media | 31 |
Brandpunt+ | News/Media | 28 |
VPRO Tegenlicht | News/Media | 25 |
EenVandaag | News/Media | 16 |
Blikopnoordwijk | News/Media | 14 |
IamExpat in the Netherlands | News/Media | 9 |
FT Partner Content | News/Media | 8 |
CGTNEurope | News/Media | 4 |
POLITICO Studio | News/Media | 3 |
TED | News/Media | 1 |
publisherName | category | n |
---|---|---|
Partij van de Arbeid (PvdA) | Dutch National Party | 1549 |
SP | Dutch National Party | 989 |
D66 | Dutch National Party | 982 |
VVD | Dutch National Party | 910 |
Forum voor Democratie -FVD | Dutch National Party | 745 |
Ja21 | Dutch National Party | 722 |
CDA | Dutch National Party | 644 |
GroenLinks | Dutch National Party | 617 |
Volt Nederland | Dutch National Party | 590 |
Jesse Klaver | Dutch Politician | 538 |
Partij voor de Dieren | Dutch National Party | 529 |
BIJ1 | Dutch National Party | 235 |
Libertaire Partij - LP | Dutch National Party | 224 |
50PLUSpartij | Dutch National Party | 186 |
Code Oranje | Dutch National Party | 119 |
ChristenUnie | Dutch National Party | 116 |
Lilian Marijnissen | Dutch Politician | 114 |
DENK | Dutch National Party | 110 |
Gert-Jan Segers | Dutch Politician | 87 |
Mr. Hans van Mierlo Stichting | Party Youth Organization/Dutch Politicians (Other) | 78 |
publisherName | category | n |
---|---|---|
Ministerie van Volksgezondheid, Welzijn en Sport | Dutch Government Organization | 990 |
Ministerie van Sociale Zaken en Werkgelegenheid | Dutch Government Organization | 296 |
Iedereen doet wat | Dutch Government Organization | 153 |
Werken voor Nederland | Dutch Government Organization | 66 |
ABP Pensioenfonds voor overheid en onderwijs | Dutch Government Organization | 24 |
Duurzaam020 | Dutch Government Organization | 16 |
College voor de Rechten van de Mens | Dutch Government Organization | 5 |
Ministerie van Onderwijs, Cultuur en Wetenschap | Dutch Government Organization | 2 |
IND - Immigratie- en Naturalisatiedienst | Dutch Government Organization | 1 |
U.S. Mission to NATO | US Government Organization | 1 |
This also includes all regional party branches and candidate pages.
party | n |
---|---|
PvdA | 1655 |
GroenLinks | 1219 |
SP | 1146 |
D66 | 1118 |
VVD | 958 |
FVD | 862 |
CDA | 804 |
Ja21 | 722 |
Volt Nederland | 590 |
PvdD | 548 |
BIJ1 | 235 |
Libertaire Partij | 224 |
ChristenUnie | 222 |
50PLUS | 186 |
DENK | 110 |
SGP | 20 |
NIDA | 7 |
Piratenpartij | 1 |
This data comes from the Facebook Ad Library.
This data comes from the Facebook Ad Library.