How many unique PAADC IDs?

This only includes PAADC IDs that include DEV (all following statistics are also only based on these IDs).

## [1] 591

Unique PAADC IDs over Time

The date refers to the first impression of the individual recorded in the data.

PAADC Activity over Time

1 individuals were active for 11 weeks (0.17%)

175 individuals were active for 10 weeks (29.61%)

72 individuals were active for 9 weeks (12.18%)

43 individuals were active for 8 weeks (7.28%)

27 individuals were active for 7 weeks (4.57%)

28 individuals were active for 6 weeks (4.74%)

31 individuals were active for 5 weeks (5.25%)

35 individuals were active for 4 weeks (5.92%)

38 individuals were active for 3 weeks (6.43%)

53 individuals were active for 2 weeks (8.97%)

88 individuals were active for 1 week (14.89%)

How many ad impressions?

## [1] 282570

Number of Impressions over Time

Distribution of impressions by PAADC ID

This shows how many impressions there are per PAADC ID. The bar at 1 for example shows all the individual PAADC IDs that have only one impression recorded in the data (25 or 4.23% of all IDs). The dashed vertical line shows the median (=110).

Original Scale

Log Scale

Geo IPs

geoip n perc
NL 260787 92.29
redacted 8949 3.17
BE 3524 1.25
GB 3457 1.22
US 2202 0.78
MD 1207 0.43
IT 832 0.29
AU 718 0.25
BZ 442 0.16
DE 171 0.06
NA 77 0.03
RO 52 0.02
DK 47 0.02
FR 36 0.01
CW 35 0.01
EU 16 0.01
CZ 15 0.01
CH 2 0.00
IL 1 0.00

Impression Order

Distribution of Impression Order (where in the timeline the ad appeared)

Top Advertisers

publisherName n perc
Wish 1887 8.70
Partij van de Arbeid (PvdA) 1549 7.14
Zwaluw Comfortsanitair 1261 5.81
Ziggo 1240 5.72
Albert Heijn 1213 5.59
AD.nl 1171 5.40
Natuurmonumenten 1164 5.37
NRC 1091 5.03
Smulderstextiel.nl 994 4.58
Ministerie van Volksgezondheid, Welzijn en Sport 990 4.56
SP 989 4.56
D66 982 4.53
Zit Optimaal 981 4.52
NOS 912 4.20
VVD 910 4.20
Harry Potter: Puzzels & Magie 896 4.13
KPN 891 4.11
Batavia Boxsprings 886 4.08
HEMA 854 3.94
bonprix 829 3.82

Advertiser Categories

This was hand-coded in the PMT project.

Number of Advertisers

n is how many distinct advertisers are found in each category.

category n
Uncategorized 27124
Local Politics 79
Commercial Organization 65
NGO 54
Dutch National Party 21
Dutch Politician 20
News/Media 14
Party Youth Organization/Dutch Politicians (Other) 14
Art & Culture 13
Interest group 13
Public broadcaster 11
Blog/website 10
Community 9
Dutch Government Organization 9
Education 7
Charity 5
European Union 5
European Parliament 3
Event 3
App 2
Bank 2
Dutch Local Party 2
Religion and Spirituality 2
Campaign 1
Crowdfunding platform 1
Dutch railway company 1
Education 1
Famous person 1
Interest Group 1
Location 1
Publishing company 1
Social Enterprise 1
Student Association 1
United Nations 1
US Government Organization 1
Waterschappen 1
Youth Organization 1

Number of Impressions

n is how many impressions are found in each category.

category n
Uncategorized 255584
Dutch National Party 9306
NGO 6445
Commercial Organization 3579
Dutch Government Organization 1553
Dutch Politician 1008
Interest group 619
Public broadcaster 588
Local Politics 505
News/Media 500
Art & Culture 455
Bank 400
Blog/website 329
Interest Group 315
Charity 260
Education 241
Party Youth Organization/Dutch Politicians (Other) 184
European Union 142
European Parliament 134
Community 103
Famous person 89
Dutch Local Party 40
App 31
Education 29
Social Enterprise 24
Dutch railway company 18
Student Association 18
Publishing company 17
Waterschappen 13
Crowdfunding platform 10
Event 9
Religion and Spirituality 8
Campaign 5
Youth Organization 5
United Nations 2
Location 1
US Government Organization 1

Top 20 Political advertisers

This was hand-coded in the PMT project. n describes how many ad impressions there are in the dataset.

All Political Categories

publisherName category n
Partij van de Arbeid (PvdA) Dutch National Party 1549
Ministerie van Volksgezondheid, Welzijn en Sport Dutch Government Organization 990
SP Dutch National Party 989
D66 Dutch National Party 982
VVD Dutch National Party 910
Greenpeace Nederland NGO 803
Forum voor Democratie -FVD Dutch National Party 745
Amnesty International Nederland NGO 735
Ja21 Dutch National Party 722
Oxfam Novib NGO 685
CDA Dutch National Party 644
GroenLinks Dutch National Party 617
Volt Nederland Dutch National Party 590
Jesse Klaver Dutch Politician 538
Partij voor de Dieren Dutch National Party 529
Stichting Vluchteling NGO 416
Wereld Natuur Fonds - WWF NGO 330
Milieudefensie NGO 329
Save the Children Nederland NGO 327
Voor 14 Interest Group 315

NGOs/Interest groups/Youth Organizations

publisherName category n
Greenpeace Nederland NGO 803
Amnesty International Nederland NGO 735
Oxfam Novib NGO 685
Stichting Vluchteling NGO 416
Wereld Natuur Fonds - WWF NGO 330
Milieudefensie NGO 329
Save the Children Nederland NGO 327
Voor 14 Interest Group 315
Alzheimer Nederland NGO 276
CIWF Nederland NGO 261
Dierenbescherming Interest group 229
World Animal Protection Nederland NGO 212
Plan International Nederland NGO 171
UNICEF Nederland NGO 150
Mercy Ships Holland NGO 140
Rode Kruis NGO 136
Fairtrade Nederland NGO 135
UNHCR Nederland NGO 127
TNO NGO 122
ActionAid Nederland NGO 112

News

publisherName category n
Caravannen News/Media 106
De Stentor News/Media 101
Dagblad van het Noorden News/Media 90
SBS 6 News/Media 64
WithLove News/Media 31
Brandpunt+ News/Media 28
VPRO Tegenlicht News/Media 25
EenVandaag News/Media 16
Blikopnoordwijk News/Media 14
IamExpat in the Netherlands News/Media 9
FT Partner Content News/Media 8
CGTNEurope News/Media 4
POLITICO Studio News/Media 3
TED News/Media 1

Politicians/Parties

publisherName category n
Partij van de Arbeid (PvdA) Dutch National Party 1549
SP Dutch National Party 989
D66 Dutch National Party 982
VVD Dutch National Party 910
Forum voor Democratie -FVD Dutch National Party 745
Ja21 Dutch National Party 722
CDA Dutch National Party 644
GroenLinks Dutch National Party 617
Volt Nederland Dutch National Party 590
Jesse Klaver Dutch Politician 538
Partij voor de Dieren Dutch National Party 529
BIJ1 Dutch National Party 235
Libertaire Partij - LP Dutch National Party 224
50PLUSpartij Dutch National Party 186
Code Oranje Dutch National Party 119
ChristenUnie Dutch National Party 116
Lilian Marijnissen Dutch Politician 114
DENK Dutch National Party 110
Gert-Jan Segers Dutch Politician 87
Mr. Hans van Mierlo Stichting Party Youth Organization/Dutch Politicians (Other) 78

Government

publisherName category n
Ministerie van Volksgezondheid, Welzijn en Sport Dutch Government Organization 990
Ministerie van Sociale Zaken en Werkgelegenheid Dutch Government Organization 296
Iedereen doet wat Dutch Government Organization 153
Werken voor Nederland Dutch Government Organization 66
ABP Pensioenfonds voor overheid en onderwijs Dutch Government Organization 24
Duurzaam020 Dutch Government Organization 16
College voor de Rechten van de Mens Dutch Government Organization 5
Ministerie van Onderwijs, Cultuur en Wetenschap Dutch Government Organization 2
IND - Immigratie- en Naturalisatiedienst Dutch Government Organization 1
U.S. Mission to NATO US Government Organization 1

Top 20 Political Parties

This also includes all regional party branches and candidate pages.

party n
PvdA 1655
GroenLinks 1219
SP 1146
D66 1118
VVD 958
FVD 862
CDA 804
Ja21 722
Volt Nederland 590
PvdD 548
BIJ1 235
Libertaire Partij 224
ChristenUnie 222
50PLUS 186
DENK 110
SGP 20
NIDA 7
Piratenpartij 1

Top 10 Words per Party

This data comes from the Facebook Ad Library.

Top 10 Bigrams per Party

This data comes from the Facebook Ad Library.