PAADC Progress Report
Last updated: 2021-03-31 14:00:02
How many unique PAADC IDs?
This only includes PAADC IDs that include DEV (all following statistics are also only based on these IDs).
## [1] 591Unique PAADC IDs over Time
The date refers to the first impression of the individual recorded in the data.
PAADC Activity over Time
1 individuals were active for 11 weeks (0.17%)
175 individuals were active for 10 weeks (29.61%)
72 individuals were active for 9 weeks (12.18%)
43 individuals were active for 8 weeks (7.28%)
27 individuals were active for 7 weeks (4.57%)
28 individuals were active for 6 weeks (4.74%)
31 individuals were active for 5 weeks (5.25%)
35 individuals were active for 4 weeks (5.92%)
38 individuals were active for 3 weeks (6.43%)
53 individuals were active for 2 weeks (8.97%)
88 individuals were active for 1 week (14.89%)
How many ad impressions?
## [1] 282570Number of Impressions over Time
Distribution of impressions by PAADC ID
This shows how many impressions there are per PAADC ID. The bar at 1 for example shows all the individual PAADC IDs that have only one impression recorded in the data (25 or 4.23% of all IDs). The dashed vertical line shows the median (=110).
Original Scale
Log Scale
Geo IPs
| geoip | n | perc |
|---|---|---|
| NL | 260787 | 92.29 |
| redacted | 8949 | 3.17 |
| BE | 3524 | 1.25 |
| GB | 3457 | 1.22 |
| US | 2202 | 0.78 |
| MD | 1207 | 0.43 |
| IT | 832 | 0.29 |
| AU | 718 | 0.25 |
| BZ | 442 | 0.16 |
| DE | 171 | 0.06 |
| NA | 77 | 0.03 |
| RO | 52 | 0.02 |
| DK | 47 | 0.02 |
| FR | 36 | 0.01 |
| CW | 35 | 0.01 |
| EU | 16 | 0.01 |
| CZ | 15 | 0.01 |
| CH | 2 | 0.00 |
| IL | 1 | 0.00 |
Impression Order
Distribution of Impression Order (where in the timeline the ad appeared)
Top Advertisers
| publisherName | n | perc |
|---|---|---|
| Wish | 1887 | 8.70 |
| Partij van de Arbeid (PvdA) | 1549 | 7.14 |
| Zwaluw Comfortsanitair | 1261 | 5.81 |
| Ziggo | 1240 | 5.72 |
| Albert Heijn | 1213 | 5.59 |
| AD.nl | 1171 | 5.40 |
| Natuurmonumenten | 1164 | 5.37 |
| NRC | 1091 | 5.03 |
| Smulderstextiel.nl | 994 | 4.58 |
| Ministerie van Volksgezondheid, Welzijn en Sport | 990 | 4.56 |
| SP | 989 | 4.56 |
| D66 | 982 | 4.53 |
| Zit Optimaal | 981 | 4.52 |
| NOS | 912 | 4.20 |
| VVD | 910 | 4.20 |
| Harry Potter: Puzzels & Magie | 896 | 4.13 |
| KPN | 891 | 4.11 |
| Batavia Boxsprings | 886 | 4.08 |
| HEMA | 854 | 3.94 |
| bonprix | 829 | 3.82 |
Advertiser Categories
This was hand-coded in the PMT project.
Number of Advertisers
n is how many distinct advertisers are found in each category.
| category | n |
|---|---|
| Uncategorized | 27124 |
| Local Politics | 79 |
| Commercial Organization | 65 |
| NGO | 54 |
| Dutch National Party | 21 |
| Dutch Politician | 20 |
| News/Media | 14 |
| Party Youth Organization/Dutch Politicians (Other) | 14 |
| Art & Culture | 13 |
| Interest group | 13 |
| Public broadcaster | 11 |
| Blog/website | 10 |
| Community | 9 |
| Dutch Government Organization | 9 |
| Education | 7 |
| Charity | 5 |
| European Union | 5 |
| European Parliament | 3 |
| Event | 3 |
| App | 2 |
| Bank | 2 |
| Dutch Local Party | 2 |
| Religion and Spirituality | 2 |
| Campaign | 1 |
| Crowdfunding platform | 1 |
| Dutch railway company | 1 |
| Education | 1 |
| Famous person | 1 |
| Interest Group | 1 |
| Location | 1 |
| Publishing company | 1 |
| Social Enterprise | 1 |
| Student Association | 1 |
| United Nations | 1 |
| US Government Organization | 1 |
| Waterschappen | 1 |
| Youth Organization | 1 |
Number of Impressions
n is how many impressions are found in each category.
| category | n |
|---|---|
| Uncategorized | 255584 |
| Dutch National Party | 9306 |
| NGO | 6445 |
| Commercial Organization | 3579 |
| Dutch Government Organization | 1553 |
| Dutch Politician | 1008 |
| Interest group | 619 |
| Public broadcaster | 588 |
| Local Politics | 505 |
| News/Media | 500 |
| Art & Culture | 455 |
| Bank | 400 |
| Blog/website | 329 |
| Interest Group | 315 |
| Charity | 260 |
| Education | 241 |
| Party Youth Organization/Dutch Politicians (Other) | 184 |
| European Union | 142 |
| European Parliament | 134 |
| Community | 103 |
| Famous person | 89 |
| Dutch Local Party | 40 |
| App | 31 |
| Education | 29 |
| Social Enterprise | 24 |
| Dutch railway company | 18 |
| Student Association | 18 |
| Publishing company | 17 |
| Waterschappen | 13 |
| Crowdfunding platform | 10 |
| Event | 9 |
| Religion and Spirituality | 8 |
| Campaign | 5 |
| Youth Organization | 5 |
| United Nations | 2 |
| Location | 1 |
| US Government Organization | 1 |
Top 20 Political advertisers
This was hand-coded in the PMT project. n describes how many ad impressions there are in the dataset.
All Political Categories
| publisherName | category | n |
|---|---|---|
| Partij van de Arbeid (PvdA) | Dutch National Party | 1549 |
| Ministerie van Volksgezondheid, Welzijn en Sport | Dutch Government Organization | 990 |
| SP | Dutch National Party | 989 |
| D66 | Dutch National Party | 982 |
| VVD | Dutch National Party | 910 |
| Greenpeace Nederland | NGO | 803 |
| Forum voor Democratie -FVD | Dutch National Party | 745 |
| Amnesty International Nederland | NGO | 735 |
| Ja21 | Dutch National Party | 722 |
| Oxfam Novib | NGO | 685 |
| CDA | Dutch National Party | 644 |
| GroenLinks | Dutch National Party | 617 |
| Volt Nederland | Dutch National Party | 590 |
| Jesse Klaver | Dutch Politician | 538 |
| Partij voor de Dieren | Dutch National Party | 529 |
| Stichting Vluchteling | NGO | 416 |
| Wereld Natuur Fonds - WWF | NGO | 330 |
| Milieudefensie | NGO | 329 |
| Save the Children Nederland | NGO | 327 |
| Voor 14 | Interest Group | 315 |
NGOs/Interest groups/Youth Organizations
| publisherName | category | n |
|---|---|---|
| Greenpeace Nederland | NGO | 803 |
| Amnesty International Nederland | NGO | 735 |
| Oxfam Novib | NGO | 685 |
| Stichting Vluchteling | NGO | 416 |
| Wereld Natuur Fonds - WWF | NGO | 330 |
| Milieudefensie | NGO | 329 |
| Save the Children Nederland | NGO | 327 |
| Voor 14 | Interest Group | 315 |
| Alzheimer Nederland | NGO | 276 |
| CIWF Nederland | NGO | 261 |
| Dierenbescherming | Interest group | 229 |
| World Animal Protection Nederland | NGO | 212 |
| Plan International Nederland | NGO | 171 |
| UNICEF Nederland | NGO | 150 |
| Mercy Ships Holland | NGO | 140 |
| Rode Kruis | NGO | 136 |
| Fairtrade Nederland | NGO | 135 |
| UNHCR Nederland | NGO | 127 |
| TNO | NGO | 122 |
| ActionAid Nederland | NGO | 112 |
News
| publisherName | category | n |
|---|---|---|
| Caravannen | News/Media | 106 |
| De Stentor | News/Media | 101 |
| Dagblad van het Noorden | News/Media | 90 |
| SBS 6 | News/Media | 64 |
| WithLove | News/Media | 31 |
| Brandpunt+ | News/Media | 28 |
| VPRO Tegenlicht | News/Media | 25 |
| EenVandaag | News/Media | 16 |
| Blikopnoordwijk | News/Media | 14 |
| IamExpat in the Netherlands | News/Media | 9 |
| FT Partner Content | News/Media | 8 |
| CGTNEurope | News/Media | 4 |
| POLITICO Studio | News/Media | 3 |
| TED | News/Media | 1 |
Politicians/Parties
| publisherName | category | n |
|---|---|---|
| Partij van de Arbeid (PvdA) | Dutch National Party | 1549 |
| SP | Dutch National Party | 989 |
| D66 | Dutch National Party | 982 |
| VVD | Dutch National Party | 910 |
| Forum voor Democratie -FVD | Dutch National Party | 745 |
| Ja21 | Dutch National Party | 722 |
| CDA | Dutch National Party | 644 |
| GroenLinks | Dutch National Party | 617 |
| Volt Nederland | Dutch National Party | 590 |
| Jesse Klaver | Dutch Politician | 538 |
| Partij voor de Dieren | Dutch National Party | 529 |
| BIJ1 | Dutch National Party | 235 |
| Libertaire Partij - LP | Dutch National Party | 224 |
| 50PLUSpartij | Dutch National Party | 186 |
| Code Oranje | Dutch National Party | 119 |
| ChristenUnie | Dutch National Party | 116 |
| Lilian Marijnissen | Dutch Politician | 114 |
| DENK | Dutch National Party | 110 |
| Gert-Jan Segers | Dutch Politician | 87 |
| Mr. Hans van Mierlo Stichting | Party Youth Organization/Dutch Politicians (Other) | 78 |
Government
| publisherName | category | n |
|---|---|---|
| Ministerie van Volksgezondheid, Welzijn en Sport | Dutch Government Organization | 990 |
| Ministerie van Sociale Zaken en Werkgelegenheid | Dutch Government Organization | 296 |
| Iedereen doet wat | Dutch Government Organization | 153 |
| Werken voor Nederland | Dutch Government Organization | 66 |
| ABP Pensioenfonds voor overheid en onderwijs | Dutch Government Organization | 24 |
| Duurzaam020 | Dutch Government Organization | 16 |
| College voor de Rechten van de Mens | Dutch Government Organization | 5 |
| Ministerie van Onderwijs, Cultuur en Wetenschap | Dutch Government Organization | 2 |
| IND - Immigratie- en Naturalisatiedienst | Dutch Government Organization | 1 |
| U.S. Mission to NATO | US Government Organization | 1 |
Top 20 Political Parties
This also includes all regional party branches and candidate pages.
| party | n |
|---|---|
| PvdA | 1655 |
| GroenLinks | 1219 |
| SP | 1146 |
| D66 | 1118 |
| VVD | 958 |
| FVD | 862 |
| CDA | 804 |
| Ja21 | 722 |
| Volt Nederland | 590 |
| PvdD | 548 |
| BIJ1 | 235 |
| Libertaire Partij | 224 |
| ChristenUnie | 222 |
| 50PLUS | 186 |
| DENK | 110 |
| SGP | 20 |
| NIDA | 7 |
| Piratenpartij | 1 |
Top 10 Words per Party
This data comes from the Facebook Ad Library.
Top 10 Bigrams per Party
This data comes from the Facebook Ad Library.
