This function queries the Google Ad Library to retrieve information about advertising spending for a specified advertiser. It supports a range of countries and can return either aggregated data or time-based spending data.
Usage
ggl_get_spending(
advertiser_id,
start_date = 20231029,
end_date = 20231128,
cntry = "NL",
get_times = F
)Arguments
- advertiser_id
A string representing the unique identifier of the advertiser. For example "AR14716708051084115969".
- start_date
An integer representing the start date for data retrieval in YYYYMMDD format. For example 20231029.
- end_date
An integer representing the end date for data retrieval in YYYYMMDD format. For example 20231128.
- cntry
A string representing the country code for which the data is to be retrieved. For example "NL" (Netherlands).
- get_times
A boolean indicating whether to return time-based spending data. If FALSE, returns aggregated data. Default is FALSE.
Value
A tibble containing advertising spending data. If get_times is TRUE,
the function returns a tibble with date-wise spending data. Otherwise, it returns
a tibble with aggregated spending data, including details like currency, number of ads,
ad type breakdown, advertiser details, and other metrics.
Examples
# Retrieve aggregated spending data for a specific advertiser in the Netherlands
spending_data <- ggl_get_spending(advertiser_id = "AR14716708051084115969",
start_date = 20231029, end_date = 20231128,
cntry = "NL")
#> Error in loadNamespace(x): there is no package called ‘lubridate’
# Retrieve time-based spending data for the same advertiser and country
time_based_data <- ggl_get_spending(advertiser_id = "AR14716708051084115969",
start_date = 20231029, end_date = 20231128,
cntry = "NL", get_times = TRUE)
#> Error in loadNamespace(x): there is no package called ‘lubridate’