Aggregate a Pre-Combined Targeting Dataset

This function takes a single dataframe, assumed to be the result of bind_rows() on multiple targeting datasets from different time periods. It correctly aggregates the spending for each unique targeting criterion and calculates the new totals and percentages based on the combined data.

Usage

aggr_targeting(combined_df)

Arguments

combined_df

A single dataframe that has already been combined from multiple sources (e.g., via dplyr::bind_rows).

filter_disclaimer

An optional character vector of disclaimers or page names to filter the dataset before aggregation. If NULL (default), all data is used.

Value

A single, aggregated tibble where each row represents a unique targeting criterion for an advertiser across the combined period.