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Source: vignettes/retrieving-targeting-data.qmd

Retrieving Targeting Data

Getting Recent Targeting Data

The get_targeting() function allows you to retrieve targeting data for specific time windows:

library(metatargetr)

# Last 7 days
last7 <- get_targeting("121264564551002", timeframe = "LAST_7_DAYS")

# Last 30 days
last30 <- get_targeting("121264564551002", timeframe = "LAST_30_DAYS")

# Last 90 days
last90 <- get_targeting("121264564551002", timeframe = "LAST_90_DAYS")

Understanding the Output

The function returns a data frame containing:

  • Basic targeting information (gender, age, location)
  • Detailed targeting options (interests, behaviors)
  • Custom audience information
  • Spending and reach metrics

Getting Page Information

Use get_page_insights() to retrieve additional page information:

page_info <- get_page_insights("121264564551002", include_info = "page_info")

This returns details such as:

  • Page name and verification status

  • Follower counts

  • Page category

  • Creation date