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Source: vignettes/retrieve-historical-data.qmd

Retrieve Historical Data

Accessing Historical Data

While Meta’s API only provides recent targeting data, metatargetr maintains an archive of historical targeting data. Access this using get_targeting_db():

library(metatargetr)

# Set parameters
country_code <- "DE"
timeframe <- 30
date <- "2024-10-25"

# Retrieve historical data
historical_data <- get_targeting_db(country_code, timeframe, date)

Understanding Historical Data

The historical data includes: - Daily targeting snapshots - Spending information - Page details - Targeting criteria used

Getting Report Data

For broader historical analysis, use get_report_db():

report_data <- get_report_db(
  country_code = "DE",
  timeframe = 30,
  date = "2024-10-25"
)

This provides aggregated advertising reports including:

  • Total spending

  • Number of ads

  • Page information

  • Temporal data