| Number of Advertisers | Top Spenders | Number of Ads | Total Spend | |
|---|---|---|---|---|
| Australian Labor Party | 183 | 1. Australian Labor Party ($2,944,236) 2. Victorian Labor ($137,391) 3. WA Labor ($133,266) |
10,407 | $4,601,364 |
| Liberal Party | 144 | 1. Liberal Party of Australia ($984,257) 2. Teals Revealed ($504,498) 3. LNP - Liberal National Party ($353,908) |
7,135 | $4,344,005 |
| Others | 72 | 1. Climate 200 ($613,753) 2. Australian Unions ($431,549) 3. Hothouse Magazine ($272,798) |
8,443 | $3,079,158 |
| Independents | 68 | 1. Dr Monique Ryan ($153,529) 2. Nicolette Boele ($140,640) 3. Independent News ($139,823) |
8,096 | $2,052,149 |
| Pro-climate | 35 | 1. Solutions ($215,187) 2. Greenpeace Australia Pacific ($131,947) 3. Parents for Climate ($105,973) |
9,727 | $1,080,840 |
| Australian Greens | 56 | 1. Victorian Greens ($108,739) 2. Mandy Nolan - Greens for Richmond ($66,609) 3. Max Chandler-Mather - Greens ($61,304) |
1,611 | $775,432 |
| Anti-climate | 11 | 1. Australians for Prosperity ($219,316) 2. Australian Energy Producers ($115,939) 3. Greens Truth ($97,367) |
1,243 | $570,854 |
| National Party | 20 | 1. National Party of Australia ($49,557) 2. Sam Farraway for Calare ($29,367) 3. Pat Conaghan MP ($26,536) |
412 | $237,063 |
| Jacqui Lambie Network | 1 | 1. Jacqui Lambie Network ($183,087) |
146 | $183,087 |
| Local politicians | 25 | 1. Andrew Lethlean for Bendigo ($21,996) 2. Marilena Di Florio Liberal for Clark ($7,118) 3. Andrew Galban ($1,657) |
168 | $35,144 |
| Pauline Hanson’s One Nation | 10 | 1. Senator Malcolm Roberts ($9,013) 2. Pauline Hanson’s One Nation Party ($8,877) 3. Jennifer Game for SA Senate - Pauline Hanson’s One Nation ($2,974) |
70 | $27,527 |
| Fossil Fuels | 1 | 1. Origin Energy ($996) |
2 | $996 |
Overall Spending
Here you can see the expenditures of political parties in the lead-up to the elections according to the latest data. For more detailed info on spending and content see the Who Targets Me Trends dashboard.
During this period, political parties spent a total of $16,987,619 and displayed 47460 advertisements on Meta (Facebook and Instagram).
During this period, political parties spent a total of $7,461,935 and displayed 23520 advertisements on Meta (Facebook and Instagram).
| Number of Advertisers | Top Spenders | Number of Ads | Total Spend | |
|---|---|---|---|---|
| Australian Labor Party | 163 | 1. Australian Labor Party ($1,812,896) 2. WA Labor ($58,499) 3. Victorian Labor ($50,300) |
7,697 | $2,502,192 |
| Liberal Party | 120 | 1. Liberal Party of Australia ($573,939) 2. Teals Revealed ($294,651) 3. LNP - Liberal National Party ($181,030) |
2,698 | $2,097,165 |
| Others | 60 | 1. Climate 200 ($170,736) 2. Australian Unions ($148,073) 3. Liberals Against Nuclear ($126,973) |
3,791 | $1,136,594 |
| Independents | 65 | 1. Dr Monique Ryan ($79,357) 2. Nicolette Boele ($53,561) 3. Independent News ($43,632) |
4,653 | $740,399 |
| Australian Greens | 48 | 1. Victorian Greens ($46,570) 2. Mandy Nolan - Greens for Richmond ($36,208) 3. The Greens SA ($26,153) |
1,006 | $378,472 |
| Pro-climate | 29 | 1. Parents for Climate ($38,032) 2. Greenpeace Australia Pacific ($32,556) 3. Australian Youth Climate Coalition ($29,780) |
2,690 | $231,770 |
| Anti-climate | 9 | 1. Australians for Prosperity ($75,652) 2. Australian Energy Producers ($37,906) 3. Greens Truth ($34,190) |
545 | $190,560 |
| National Party | 17 | 1. National Party of Australia ($26,895) 2. Sam Farraway for Calare ($10,052) 3. Pat Conaghan MP ($9,950) |
184 | $110,184 |
| Jacqui Lambie Network | 1 | 1. Jacqui Lambie Network ($41,980) |
139 | $41,980 |
| Local politicians | 17 | 1. Andrew Lethlean for Bendigo ($12,443) 2. Marilena Di Florio Liberal for Clark ($3,020) 3. Andrew Galban ($952) |
72 | $17,966 |
| Pauline Hanson’s One Nation | 9 | 1. Pauline Hanson’s One Nation Party ($6,689) 2. Senator Malcolm Roberts ($3,794) 3. Darryl Bothe - Pauline Hanson’s One Nation ($919) |
43 | $13,657 |
| Fossil Fuels | 1 | 1. Origin Energy ($996) |
2 | $996 |
During this period, political parties spent a total of $472,200 and displayed 17052 advertisements on Google.
| Number of Advertisers | Total Spend | Number of Ads | |
|---|---|---|---|
| Australian Labor Party | 33 | 8,534,100 | 5,828 |
| Trumpet of Patriots / Clive Palmer | 2 | 6,686,100 | 73 |
| Liberal Party | 33 | 5,895,150 | 2,072 |
| Australian Greens | 12 | 857,100 | 1,106 |
| Independents | 24 | 792,300 | 836 |
| National Party | 6 | 328,350 | 156 |
| Others | 11 | 295,350 | 4,538 |
| Anti-climate | 2 | 250,500 | 1,505 |
| Pro-climate | 3 | 221,700 | 909 |
| Jacqui Lambie Network | 2 | 13,650 | 29 |
| Pauline Hanson’s One Nation | 2 | 0 | 0 |
During this period, political parties spent a total of $110,250 and displayed 10002 advertisements on Google.
| Number of Advertisers | Total Spend | Number of Ads | |
|---|---|---|---|
| Australian Labor Party | 33 | 3,730,500 | 4,115 |
| Liberal Party | 33 | 2,547,750 | 771 |
| Trumpet of Patriots / Clive Palmer | 2 | 1,929,450 | 46 |
| Australian Greens | 12 | 366,900 | 1,070 |
| Independents | 24 | 250,350 | 553 |
| National Party | 6 | 150,000 | 126 |
| Anti-climate | 2 | 68,700 | 399 |
| Others | 11 | 59,400 | 2,084 |
| Pro-climate | 3 | 41,550 | 809 |
| Jacqui Lambie Network | 2 | 7,350 | 29 |
| Pauline Hanson’s One Nation | 2 | 0 | 0 |