| Number of Advertisers | Top Spenders | Number of Ads | Total Spend | |
|---|---|---|---|---|
| Liberal Party | 165 | 1. Liberal Party of Australia ($522,689) 2. Teals Revealed ($254,705) 3. LNP - Liberal National Party ($193,898) |
7,615 | $2,905,790 |
| Australian Labor Party | 186 | 1. Australian Labor Party ($1,101,366) 2. Victorian Labor ($87,180) 3. WA Labor ($74,027) |
7,587 | $2,171,896 |
| Others | 68 | 1. Climate 200 ($526,659) 2. Australian Unions ($295,529) 3. Hothouse Magazine ($220,313) |
8,154 | $2,137,502 |
| Independents | 70 | 1. Chaney for Curtin ($110,378) 2. Nicolette Boele ($100,981) 3. Independent News ($98,907) |
7,809 | $1,543,265 |
| Pro-climate | 36 | 1. Solutions ($279,330) 2. Greenpeace Australia Pacific ($120,374) 3. Australians for Affordable Energy ($103,014) |
9,331 | $1,014,006 |
| Australian Greens | 58 | 1. Victorian Greens ($59,034) 2. The Greens NSW ($36,446) 3. Mandy Nolan - Greens for Richmond ($34,977) |
1,420 | $430,480 |
| Anti-climate | 11 | 1. Australians for Prosperity ($155,818) 2. Australian Energy Producers ($78,159) 3. Greens Truth ($72,468) |
1,070 | $417,340 |
| Jacqui Lambie Network | 1 | 1. Jacqui Lambie Network ($144,872) |
183 | $144,872 |
| National Party | 21 | 1. National Party of Australia ($21,693) 2. Sam Farraway for Calare ($19,498) 3. Pat Conaghan MP ($17,315) |
383 | $129,376 |
| Local politicians | 21 | 1. Andrew Lethlean for Bendigo ($10,487) 2. Marilena Di Florio Liberal for Clark ($4,156) 3. Andrew Galban ($703) |
157 | $19,421 |
| Pauline Hanson’s One Nation | 10 | 1. Senator Malcolm Roberts ($4,693) 2. Pauline Hanson’s One Nation Party ($3,289) 3. Bianca Colecchia for Bruce - Pauline Hanson’s One Nation ($2,307) |
53 | $15,268 |
Overall Spending
Here you can see the expenditures of political parties in the lead-up to the elections according to the latest data. For more detailed info on spending and content see the Who Targets Me Trends dashboard.
During this period, political parties spent a total of $10,929,216 and displayed 43762 advertisements on Meta (Facebook and Instagram).
During this period, political parties spent a total of $3,975,246 and displayed 18780 advertisements on Meta (Facebook and Instagram).
| Number of Advertisers | Top Spenders | Number of Ads | Total Spend | |
|---|---|---|---|---|
| Liberal Party | 130 | 1. Liberal Party of Australia ($221,531) 2. Liberal Victoria ($90,034) 3. LNP - Liberal National Party ($63,173) |
2,791 | $1,008,801 |
| Others | 59 | 1. Climate 200 ($177,226) 2. Australian Unions ($152,983) 3. Hothouse Magazine ($95,086) |
2,866 | $860,405 |
| Australian Labor Party | 153 | 1. Australian Labor Party ($426,779) 2. WA Labor ($37,902) 3. Meryl Swanson MP ($16,240) |
4,794 | $793,619 |
| Independents | 65 | 1. Independent News ($46,945) 2. Nicolette Boele ($36,049) 3. Ellie Smith - Independent for Dickson ($29,680) |
4,035 | $543,626 |
| Pro-climate | 28 | 1. Solutions ($55,848) 2. The Climate Council ($37,323) 3. Australians for Affordable Energy ($36,434) |
2,678 | $291,079 |
| Australian Greens | 46 | 1. Victorian Greens ($36,262) 2. Max Chandler-Mather - Greens ($18,569) 3. Queensland Greens ($16,398) |
813 | $176,777 |
| Anti-climate | 11 | 1. Australians for Prosperity ($59,352) 2. Greens Truth ($36,057) 3. Her Truth ($35,970) |
394 | $175,127 |
| National Party | 18 | 1. National Party of Australia ($11,180) 2. Sam Farraway for Calare ($7,208) 3. Mia Davies – Nationals for Bullwinkel ($7,077) |
189 | $55,851 |
| Jacqui Lambie Network | 1 | 1. Jacqui Lambie Network ($53,929) |
131 | $53,929 |
| Local politicians | 17 | 1. Andrew Lethlean for Bendigo ($5,725) 2. Marilena Di Florio Liberal for Clark ($1,382) 3. Paul Jackson - Councillor Division 5 Logan City ($236) |
53 | $8,832 |
| Pauline Hanson’s One Nation | 9 | 1. Senator Malcolm Roberts ($3,498) 2. Jennifer Game for SA Senate - Pauline Hanson’s One Nation ($1,195) 3. Pauline Hanson’s One Nation Party ($653) |
36 | $7,200 |
During this period, political parties spent a total of $421,800 and displayed 16422 advertisements on Google.
| Number of Advertisers | Total Spend | Number of Ads | |
|---|---|---|---|
| Australian Labor Party | 33 | 4,952,400 | 4,682 |
| Trumpet of Patriots / Clive Palmer | 2 | 4,934,250 | 79 |
| Liberal Party | 33 | 3,698,400 | 2,193 |
| Independents | 24 | 583,350 | 745 |
| Australian Greens | 12 | 505,350 | 1,074 |
| Others | 11 | 268,800 | 4,503 |
| Anti-climate | 2 | 222,000 | 1,826 |
| Pro-climate | 3 | 199,800 | 1,161 |
| National Party | 6 | 167,250 | 130 |
| Jacqui Lambie Network | 2 | 4,800 | 29 |
| Pauline Hanson’s One Nation | 2 | 0 | 0 |
During this period, political parties spent a total of $107,550 and displayed 8660 advertisements on Google.
| Number of Advertisers | Total Spend | Number of Ads | |
|---|---|---|---|
| Australian Labor Party | 33 | 2,599,350 | 3,354 |
| Trumpet of Patriots / Clive Palmer | 2 | 1,976,550 | 49 |
| Australian Greens | 12 | 253,650 | 1,024 |
| Liberal Party | 33 | 219,000 | 343 |
| Pro-climate | 3 | 107,550 | 805 |
| Others | 11 | 98,100 | 1,937 |
| Independents | 24 | 85,050 | 377 |
| Anti-climate | 2 | 61,050 | 768 |
| National Party | 6 | 1,050 | 3 |
| Jacqui Lambie Network | 2 | 0 | 0 |
| Pauline Hanson’s One Nation | 2 | 0 | 0 |