Methodology

In collaboration with Who Targets Me, we monitored over 245 Turkish political advertisers during the 2023 Turkish Presidential election (runoff) to better understand how campaigns use different targeting methods made available by Meta. To do this, we used data from the Meta Ad Library, using the new ‘Audience’ data which gives some detail on how pages target their ads.

To better understand the election, we kept only advertisers who:

Advertised in the last 7 days (May 22nd - May 28th 2023)

Note: Meta only provides 7, 30 and 90 days windows for the targeting data in their Ad Library. Meta’s data also lags by a few days. We will update this report as soon as new data is available.

If you are looking for the targeting data for Round 1: click here.

About Us

Fabio Votta

Ph.D. candidate in Political Communication at the University of Amsterdam who studies (online) political microtargeting and its usage around the world.

Link

Who Targets Me

Grassroots activist group advocating for transparency in the digital age by monitoring political adverts on social media and their impact on democracy.

Link